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The Role
The Assistant Manager of Brand & Social Marketing will lead brand strategy, manage a team, execute campaigns, and optimize social media efforts to enhance brand identity and member engagement.
Summary Generated by Built In
Redwood Credit Union is seeking an Assistant Manager of Brand & Social Marketing who will be responsible for shaping RCU’s external brand story, driving brand affinity, and amplifying RCU’s voice in the markets served. Lead a high-performing team, manage strategic communications across all channels, steward brand identity, and collaborate across departments and external partners to deliver integrated, impactful marketing initiatives.
Key Responsibilities
Strategic Scope & Impact:
o Champion RCU’s brand strategy, ensuring consistent, compelling storytelling across all touchpoints.
o Lead and mentor a team fostering a culture of creativity, accountability, and excellence.
o Serve as a strategic partner to Marketing leadership, contributing to long-term brand vision and social engagement strategies.
Brand & Creative Leadership:
o Act as a brand guardian, ensuring fidelity to brand standards across internal and external communications.
o Provide strategic direction and coaching to team members in campaign development, creative execution, and social media strategy.
o Align brand messaging with organizational goals through close collaboration with internal stakeholders.
o Take an active role in RCU sponsored community events and contribute to local area non-profits and community groups.
Integrated Campaign Development:
o Architect and execute multi-channel brand campaigns that drive awareness, engagement, and member growth.
o Oversee creative briefing, production timelines, and cross-functional rollout to ensure campaigns are delivered with precision and impact.
o Analyze performance metrics and translate insights into actionable improvements.
o Identify and develop new ideas to expand the brand including sponsorships and partnerships.
Media Strategy & Optimization:
o Oversee media planning and buying across traditional and digital channels in partnership with product and business line marketing teams.
o Manage agency relationships, contracts, and budgets to maximize reach and ROI.
o Continuously monitor media performance and refine strategies to meet evolving objectives.
Social Media & Influencer Engagement:
o Support Social Media Specialist in curating a content calendar that reflects brand voice and drives community engagement.
o Oversee development of platform-specific content that resonates with diverse audiences.
o Expand RCU’s finfluencer program, leveraging trusted voices to build credibility and deepen member relationships.
o Use data-driven insights to optimize social performance and inform future content strategy.
Marketing Operations & Coordination:
o Direct Marketing Coordinator in executing key campaigns (e.g., Youth Month, special initiatives) and managing department operations.
o Ensure seamless execution of marketing programs through effective planning and resource management.
Cross-Functional Collaboration & Leadership:
o Inspire and develop team members through clear vision, feedback, and professional growth opportunities.
o Collaborate with internal teams, agencies, and external partners to deliver cohesive, high-impact marketing initiatives.
o Act as a strategic advisor to senior marketing leadership, contributing to brand evolution and social innovation.
Agency Management:
o Manage existing and new agency partnerships.
o Develop compelling brand briefs and efficient processes.
o Ensure budgets are set and managed effectively.
Measurement & Reporting:
o Ensure goals and KPIs are defined for brand, campaign and key initiatives.
o Develop and maintain learning plans to ensure we become smarter over time.
Join us and discover why you'll love working at Redwood Credit Union!
ABOUT REDWOOD CREDIT UNION (RCU):
At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.
Why work for Redwood Credit Union?
• 29th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"
• Recognized by Newsweek as one of "America's Best Credit Unions 2024"
• Recognized by Forbes as one of “America’s Best Small Employers 2023"
• Voted Best Places to Work in the North Bay 20 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.
Minimum Qualification: Knowledge, Skills and Abilities
- Proven success in developing and executing integrated campaigns across paid, earned, and owned media.
- Strong analytical acumen with the ability to translate data into strategic decisions.
- Exceptional leadership, communication, and project management skills.
- Deep understanding of media planning, social media trends, and influencer engagement.
- A strong critical thinker proficient at evaluating the audience for an online brand and identifying the most effective ways of reaching them.
- Strong attention to detail and demonstrated ability to ensure quality control and follow-through.
- Strong team player with the ability to establish and maintain effective working relationships.
- Ability to lead and work with cross-functional teams.
- Ability to prioritize and successfully manage multiple tasks and deadlines simultaneously.
The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, business or related field, with a minimum of six years’ experience in brand marketing, social media or integrated communications, with prior experience managing staff.
Compensation: Base starting range: $104,249.00 to $126,302.00 annually commensurate with experience.
Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Redwood Credit Union offers a robust benefits package to our eligible employees including:
• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
RCU Discounts and Perks:
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!
Physical Requirements:
• Ability to stand, bend, stoop, sit, walk, twist, and turn.
• Ability to lift up to 25 pounds occasionally.
• Ability to use a computer keyboard and calculator.
• Work environment is indoors; majority of the time is spent sitting at a desk.
*Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position.
Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET.
We are an Equal Opportunity Employer
Top Skills
Brand Strategy
Campaign Development
Data Analysis
Influencer Engagement
Media Planning
Social Media
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The Company
What We Do
Redwood Credit Union is a full-service financial cooperative, assisting consumers and small business owners with achieving their financial goals and dreams since 1950. We’re a financial cooperative that truly cares about the financial goals and dreams of those who do business with us. With a wide variety of products and services designed to meet our Members’ financial needs, there’s something for everyone. And each Member actually owns part of the Credit Union and has a voice in what we do and how we do it.
An excellent place to work, RCU was recently recognized by Forbes as one of “America’s Best Small Employers 2023.” And for 17 years running, we’ve been awarded Best Places to Work by the North Bay Business Journal.
We continue today to build upon a solid philosophical and business foundation—treating Members with respect and personal care while offering unbeatable value.
Federally insured by NCUA.
Equal housing lender.
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Non-deposit investment products and services are offered through CUSO Financial Services, L.P. (“CFS”), a registered broker-dealer (Member FINRA www.finra.org /SIPC www.sipc.org ) and SEC Registered Investment Advisor. Products offered through CFS: are not NCUA/NCUSIF or otherwise federally insured, are not guarantees or obligations of the credit union, and may involve investment risk including possible loss of principal. Investment Representatives are registered through CFS. Redwood Credit Union has contracted with CFS to make non-deposit investment products and services available to credit union members.
Investment representatives at Redwood Credit Union are licensed to transact securities business in CA. For more information concerning CFS or its representative(s) associated with this site, please review FINRA Broker Check by accessing the following link and typing in the firm / representative information in the search field. http://brokercheck.finra.org/Search/Search.aspx
