Brand and Marketing Manager JYSK Bulgaria

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Bozhurishte, Sofia, BGR
Hybrid
Mid level
Retail
The Role
Lead local implementation of centrally defined marketing campaigns, manage locally purchased media, secure brand identity, select media and influencers, optimize campaigns, negotiate with partners, ensure legal compliance, support PR and communications, and manage a small team in line with JYSK values.
Summary Generated by Built In
Company Description

Would you like to actively help shaping the JYSK brand in Bulgaria and take our marketing activities to the next level? Do you work in a structured way, are creative, and enjoy implementing and developing campaigns and projects together with your team? Then this could be your next career step at JYSK.

     

    Job Description

    As a Brand & Marketing Manager, you will:

    • Work closely with national and international stakeholders
    • Actively help shaping our brand positioning and campaigns together with your team
    • Primarily work from the Head office in Bozhurishte, with limited national and international travel
    • Report directly to the Country Director for Romania and Bulgaria, with a matrix reporting line to the Regional Campaign & Media Manager

    You meet possibilities and we offer you…

    • Opportunities for development through excellent training and mentoring
    • Structured onboarding programme 
    • A nice working environment and dedicated colleagues
    • Employee discount for the stores 
    • Discounts for external companies partners 
    • Monthly food vouchers 102,26 EUR
    • Additional Health Insurance
    • Employee Assistance Program
    • 2 day/week work from home
    • Transport compensation
    • Option for Multisport card or LITE/COOLFIT card
    • Fruits, coffee and tea at the work place
    • Annual party
    • Team building 

    Qualifications

    What can you expect to be doing, day to day?

    • You will ensure the implementation of centrally defined marketing activities at both local and national levels.
    • You will handle and execute locally bought media
    • You will secure local ownership of JYSKs brand identity and positioning
    • You will select appropriate media, influencers, and communication channels for locally initiated campaigns
    • You will optimize campaigns and negotiate the best possible conditions with external partners
    • You will ensure compliance with legal requirements in marketing
    • You will support PR and communication activities
    • You will professionally manage own team based on JYSK Values and JYSK Leadership

     

    What should you bring:

    • Experience in Marketing or Brand Management
    • Experience working with stakeholders or managing projects
    • A structured and independent way of working
    • Creativity and a strong sense for branding and communication
    • Excellent communication skills
    • Fluency in both Bulgarian and English
    • Willingness to travel
    • You have a driver’s license
    • Leadership experience is an advantage

    Additional Information

    Curious? Apply with your CV. 

    Only selected candidates will be contacted.

    Skills Required

    • Experience in Marketing or Brand Management
    • Experience working with stakeholders or managing projects
    • Structured and independent way of working
    • Creativity and a strong sense for branding and communication
    • Excellent communication skills
    • Fluency in Bulgarian and English
    • Willingness to travel
    • Driver's license
    • Leadership experience

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    The Company
    HQ: Brabrand
    31,000 Employees
    Year Founded: 1979

    What We Do

    JYSK Group is a global retail chain of stores and online shopping sites, part of the Lars Larsen Group. As one of the largest and fastest-growing retailers in Europe, it offers diverse consumer goods and career opportunities.

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