Brand and Events Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
Trevose, PA, USA
In-Office
56K-65K Annually
Mid level
AdTech • Marketing Tech
ASI Is With You Every Step Of The Way.
The Role
Manages marketing materials and campaign deliverables for major trade shows, coordinating copy, design, production, proofing, inventory, shipping, and onsite logistics. Partners cross-functionally to track deadlines, resolve risks, maintain brand consistency, and support event execution. Also provides backup social media support through photo and video capture and approved content publishing. The role requires strong organization, communication, project management, and attention to detail, with travel for approximately 4–6 events annually.
Summary Generated by Built In

ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.

ASI currently has a hybrid work model. This position requires in-person attendance at our office on Tuesdays and Wednesdays.

ASI is seeking a proactive, detail-oriented marketing professional to join our Brand & Events Marketing team and help bring ASI's brand to life across major industry trade shows and marketing initiatives. Reporting to the Vice President, Brand & Events Marketing, this individual will serve as the key marketing project manager for event-related materials and campaign deliverables, partnering closely with Operations, Production, Copy/ Design, and other cross-functional teams to keep projects on track through completion. This is an execution-focused role ideal for someone ready for direct exposure to brand strategy, cross-functional collaboration, and high-visibility event execution, with a clear growth path toward broader marketing responsibility.

The salary range for this position is $56,000 - $65,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.

Responsibilities:

  • Manage the planning, tracking, and execution of all event-related materials, including signage, collateral, giveaways, booth assets, and other print production deliverables for ASI's major trade shows.
  • Coordinate project workflows from job submission through copy, design, review, proofing, and final delivery, ensuring deadlines and business requirements are met.
  • Partner with Marketing, Operations, Production, and other cross-functional teams to keep projects on schedule, communicate priorities, and proactively resolve issues.
  • Maintain event materials inventory, oversee shipping and onsite logistics, and support booth setup and breakdown activities for Marketing at ASI-owned trade shows.
  • Track event and campaign deliverables, identify potential risks, and escalate concerns to ensure successful execution.
  • Represent ASI at events by supporting onsite brand execution, troubleshooting materials-related issues, and ensuring a professional attendee experience.
  • Provide backup support for organic social media, including capturing photos and video content and publishing approved content, as needed.
  • Maintain brand consistency across event materials and manage approved brand assets, templates, and specifications.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • 2-4 years of experience in marketing operations, event marketing, project management, print production, or a related field.
  • Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
  • Experience working cross-functionally with internal teams, vendors, or production partners.
  • Excellent communication, problem-solving, and attention-to-detail skills.
  • Proficiency with Microsoft Office and familiarity with project management tools.
  • Basic social media content creation skills, including photo/video capture and Canva or Adobe Express experience, preferred.
  • Ability and willingness to travel for approximately 4-6 events annually and support onsite event logistics.

Key Skills & Attributes:

  • Highly organized with exceptional attention to detail.
  • Strong communicator and relationship builder who collaborates effectively across teams.
  • Proactive, resourceful, and solutions-oriented.
  • Able to manage competing priorities and adapt in a deadline-driven environment.
  • Dependable, accountable, and committed to delivering high-quality work.
  • Passionate about creating seamless event experiences and maintaining brand excellence.

ASI offers full-time employees a comprehensive benefits package including:

  • Medical, Dental, and Vision coverage, available on day one of employment.
  • Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
  • 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
  • Free Health and Wellness programs.
  • Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
  • Day one 401(k) with company match.
  • Paid holidays, floating days, and paid time off (PTO).
  • Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI’s Diversity and Inclusion Blog Posts. 

Visit our company career web site at www.asicareers.com.

Skills Required

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 2–4 years of experience in marketing operations, event marketing, project management, print production, or a related field
  • Strong project management and organizational skills
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment
  • Experience working cross-functionally with internal teams, vendors, or production partners
  • Excellent communication, problem-solving, and attention-to-detail skills
  • Proficiency with Microsoft Office and familiarity with project management tools
  • Basic social media content creation skills, including photo/video capture and Canva or Adobe Express experience
  • Ability and willingness to travel for approximately 4–6 events annually and support onsite event logistics
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The Company
HQ: Feasterville Trevose, PA
1,772 Employees
Year Founded: 1950

What We Do

The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through ASI’s robust industry-leading network, which boasts over 25,000 supplier and distributor members. ASI members have access to the world's most powerful promotional product network, ESP, where three out of every four promotional product searches occur. ASI is fully committed and dedicated to providing members with cutting edge interactive tools, member support, trade shows, educational information and resources that improve business efficiency, drive traffic and win sales. What is ASI’s mission? ASI bridges suppliers and distributors by providing catalogs, information directories, newsletters, magazines, websites, databases, interactive e-commerce, and robust marketing and selling tools. What are advertising specialties? Advertising specialties, also known as promotional products, are practical, entertaining or decorative products like mugs and tee shirts often imprinted with an advertiser’s name, logo, slogan or message and given away. These products are often kept by recipients for months, offering great exposure for the advertiser’s message. Featured Products: ESP Web: Source and order every promotional product in the industry from 3,500+ suppliers with ESP Web. ESP Websites: A user-friendly e-commerce enabled website solution. Choose from 100s of designs. Requires no design experience needed. Catalogs: Give clients new ideas and ways of using promo products and stay one step ahead of competitors. Magazines: ASI offers a wide range of award-winning publications to help keep your finger on the pulse of the industry. Show Booths: Display your products in front of thousands of industry distributors at three strategically timed ASI shows.

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