Brand and Content Director

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Employee Contract type:

Permanent Regular

Job Description:

Pluxee is a global player in employee benefits and engagement that operates in 31 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.
Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.
Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

🚀 Your next challenge

The Global Brand & Content Director is responsible for driving brand awareness and fostering long-term brand preference across diverse global markets. This role ensures consistency in brand expression across countries, develops a compelling and differentiated content strategy, and supports Pluxee’s position as a trusted leader within the Employee Benefits & Engagement sector.

🛠️ Key Responsibilities

1.Brand Strategy

• Define steps of the brand strategy and oversee the ongoing activation of the Pluxee brand, ensuring coherent execution across all markets and touchpoints.
• Establish and maintain brand guidelines, governance frameworks, and best practices for global and local execution.

2. Content Strategy & Thought Leadership

• Lead the development of a robust content strategy that supports brand positioning.
• Define content themes, oversee narrative development and set up the execution editorial calendars.
• Define medium term evolution of thought leadership plans.

3. Digital Engagement

• Lead digital brand engagement through the strategic use of web, social media, and owned content platforms.
• Oversee social media content and strategy, ensuring strong global storytelling with room for local amplification.

4. Coordination with markets

• Animate and support country-level brand and content teams to ensure the effective local execution of global strategies.
• Provide ongoing guidance, toolkits, and resources to empower local teams while monitoring implementation and effectiveness.

5. Performance & Optimization

• Assess KPIs on brand performance, content effectiveness, and digital engagement.
• Leverage insights, analytics, and market feedback to continuously improve brand and content strategy.

🌟 You’re a match

• Proven Sr. leadership experience in brand management and content strategy.
• Track record successfully positioning a global brand and developing content and thought leadership strategies.
• Strong understanding of digital ecosystems, social media, and content marketing best practices.
• Exceptional storytelling, writing, and editorial skills.
• Experience leading cross-functional and cross-cultural teams.
• Strategic mindset with an eye for detail and design excellence.
• Native-level proficiency in English and French.

📍 Your location

Issy-les-Moulineaux

☀️ Happy at work

1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supporting local businesses and economies.

2) A great culture: People matter – a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace wellbeing and work-life balance, new ideas and we have a lot of fun!

3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive work place where all abilities are celebrated, and equal learning and growing opportunities are a given.