Brand and Communications Manager

Posted 3 Hours Ago
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London, Greater London, England, GBR
In-Office
Senior level
Analytics
The Role
Own media relations, executive positioning, reactive communications, brand campaigns, category narrative, and brand-health measurement for an AI-first B2B marketing technology company. Build relationships with reporters, secure speaking and media opportunities, prepare executives, manage agencies and vendors, draft press materials and statements, and evaluate coverage, sentiment, share of voice, and branded search. The role requires strong enterprise B2B communications judgment, fast writing, and hands-on campaign execution.
Summary Generated by Built In
Brand & Communications Manager

Job Location: London, England (Hybrid)

Unfortunately, we are not able to offer visa sponsorship at this time.

About the Role

CreativeX is building the system of creative control for an AI-first marketing world. As AI rewrites how content is made, evaluated, and distributed, marketers need a foundation they can trust and a way to bring consistency, intelligence, and governance to creative at scale. That's what we're building.

For over a decade, we've powered smarter creative decisions for the world's biggest brands, shipped category-defining products, and proven that creative is the single biggest driver of marketing performance (when most folks didn't quite believe us). The industry has come around. What comes next is harder. When a marketing leader starts thinking about creative at scale — how it gets made, measured, and governed in an AI-first world — CreativeX needs to be the first name in their head. Not the one they find when they go looking. The one that's already there.

That's what this role is for. You'll build the press relationships, put our executives in front of the right rooms and the right reporters, and run the campaigns that keep us present in the market between deals. It's a hands-on job: you'll be pitching, drafting, briefing, and chasing. What this function becomes is whatever you build it into.

What You'll Do

Own the media relationship. Build and maintain real relationships with the reporters and editors who cover marketing, advertising, and enterprise technology. Pitch stories that stand up on their own merits, land coverage that a CMO would actually see, and know the difference between the two.

Put our executives in the room. Identify and win the speaking slots, panels, podcasts, and briefings that matter, and prepare our leaders properly for them — briefing docs, likely questions, the answer to the one they don't want. Positioning comes from Product Marketing and the words on the page come from Content; you own where our people show up, who they're speaking to, and whether they arrive ready.

Handle the reactive side. Draft statements, manage inbound press, and hold message discipline when something is moving quickly. You'll be the person we call at short notice, and you'll be trusted to make calls without a committee.

Run brand campaigns. Awareness-oriented placements, category sponsorships, and brand advertising — from brief through to live. You'll manage the agencies and vendors day to day and recommend where the money goes; approval sits with the CMO. These campaigns are measured on perception and salience, not pipeline. Demand Generation owns the pipeline campaigns and the target account list; you're building the recognition those campaigns land into.

Build the category narrative with Product Marketing. Take our positioning and translate it into the argument we make in public, consistently, until the category starts using our language.

Measure brand health honestly. Branded search trend, share of voice against a defined competitive set, sentiment, and coverage quality. You'll be accountable for a signal that moves, and you'll be expected to say plainly when it isn't moving.

What You Bring
  • 5–8 years in communications or PR, with meaningful time in enterprise B2B — either agency-side or in-house
  • Coverage you personally pitched and landed, in outlets you can name. Not "supported the programme that generated coverage"
  • Strong, fast writing in someone else's voice. Press releases, pitches, statements, briefing docs, and executive talking points that need very little from anyone else before they go out
  • Experience preparing senior executives for press, stage, and analyst conversations, including the confidence to tell a leader their answer isn't working
  • Judgment under time pressure. You've handled something sensitive and can talk through how you decided what to say
  • Comfort running agency and vendor relationships, holding them to a brief, and pushing back on work that isn't good enough
  • Numerate about your own function. You can distinguish a coverage result that changed how buyers see us from one that just looked busy
Nice to Haves
  • Fluency in the marketing, advertising, agency, or martech world our buyers live in
  • Experience taking a company from low visibility to a recognised category voice, rather than maintaining an established programme
  • Exposure to analyst relations
  • Experience running a sponsorship, awards programme, or owned event at scale
  • A long, multi-stakeholder enterprise sales cycle in your background, and a realistic view of what communications can and cannot do inside one
How We'll Assess

Alongside conversations with the team, we'll work through a short practical exercise: a pitch for a real CreativeX announcement, and a reactive scenario where you'll need to draft a holding statement and explain your reasoning. We're interested in your judgment and your first draft, not a polished strategy presentation.

What we offer:

🍎Private Medical Insurance and Health Cash Plan (UK)

✈️ Generous time off + bank holidays

📚 Education budget to be used for individual learning experiences or grouped with your team for joint learning

🧘 Annual subscription to Calm and Headspace for your mental wellbeing

🎟 Monthly coaching to talk to a trained professional about career goals, relationships, and personal development

💵 Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business

🍼 4-month full pay parenting leave for all employees who have been with the company for one (1) year

🪴 Workplace pension scheme provided via a tax-efficient Salary Sacrifice arrangement

CreativeX provides equal employment opportunities for all applicants and employees.

Skills Required

  • 5-8 years of experience in communications or public relations
  • Meaningful experience in enterprise B2B communications, agency-side or in-house
  • Personally pitched and secured media coverage in identifiable outlets
  • Strong, fast writing for press releases, pitches, statements, briefing documents, and executive talking points
  • Experience preparing senior executives for press, stage, and analyst conversations
  • Ability to exercise judgment and make communications decisions under time pressure
  • Experience handling sensitive communications situations
  • Experience managing agency and vendor relationships
  • Ability to evaluate communications results and distinguish meaningful brand impact from activity
  • Fluency in marketing, advertising, agency, or martech industries
  • Experience building visibility and establishing a company as a recognized category voice
  • Experience with analyst relations
  • Experience running a sponsorship, awards program, or large-scale owned event
  • Experience with long, multi-stakeholder enterprise sales cycles
Am I A Good Fit?
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The Company
HQ: New York, NY
51 Employees
Year Founded: 2015

What We Do

CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.

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