Brand and Communications Director

Responsibilities 

• Define and lead the enterprise brand strategy, including positioning, messaging architecture, voice, visual identity and brand governance across all divisions, channels and customer touchpoints. 
• Establish brand standards, operating models and decision rights that ensure consistency while enabling business units to execute effectively within a unified enterprise framework. 
• Lead corporate communications strategy, including executive messaging, public relations, thought leadership, reputation management and key internal communications in support of company priorities. 
• Build and scale internal creative and content capabilities to reduce reliance on external agencies, improve speed to market and increase the quality and consistency of brand expression. 
• Own annual brand planning and long-range planning inputs, aligning brand investments, communications priorities and content initiatives to enterprise growth objectives. 
• Translate customer, market and competitive insights into brand strategies, narratives and content priorities that strengthen awareness, preference and market relevance. 
• Oversee enterprise social media, events, sponsorships and community-facing communications to ensure they advance brand visibility, business priorities and stakeholder trust. 
• Partner closely with commercial, HR and executive leadership to ensure the brand supports recruiting, customer experience, sales enablement and long-term enterprise value creation. 
• Serve as the senior steward of the company’s reputation, ensuring brand and communications efforts are proactive, measurable and aligned to the company’s operating model and growth ambitions 

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Journalism or related field; MBA or master’s degree in Marketing or Business preferred. Equivalent combination of education and progressive brand/communications leadership will be considered 
• 10+ years of progressive leadership experience in brand strategy, corporate communications, creative leadership or related marketing disciplines, preferably in B2B, industrial, equipment, manufacturing or other complex multi-location environments. 
• Demonstrated success building and governing enterprise brand systems, including positioning, messaging, visual identity and brand standards across multiple business lines or customer segments. 
• Strong understanding of how brand, communications and content strategy contribute to commercial growth, customer preference, talent attraction and enterprise reputation. 
• Experience building or transforming internal marketing capabilities, with a track record of reducing reliance on agencies while improving quality, speed and cost effectiveness. 
• Strong executive presence and communication skills, with the ability to influence senior leaders, align cross-functional stakeholders and translate strategy into action. 
• Experience using customer, market and competitive insights to shape brand strategy, communications priorities and enterprise planning decisions. 
• Strong people leadership capability, including coaching creative and communications talent, establishing clear standards and building a high-performing team culture. 

Travel:

• Up to 20%

Minimum Physical Requirements:

• Standing, walking, using hands, talking, hearing

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.  Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The pay range for this position is

Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location. Along with competitive pay, full time positions are benefits eligible which includes:

• Health, Dental, Vision and Life Insurance

• 15 days of PTO your first year, accrual starts day 1

• 9 paid holidays

• 401(k) plan with company contribution and match

• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year

• Short-Term and Long-Term Disability Insurance, FSA & EAP

• Paid Parental Leave & Funeral Leave

• Fitness membership discount

• Education Assistance

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.