Brand and Communication Manager (OnDemand)

• End-to-end brand strategy and positioning across multiple channels to build brand equity and recognition.
• Integrated marketing campaigns that support brand awareness, engagement, and lead-to-sale conversion.
• Alignment between brand initiatives and commercial goals by collaborating with the sales team, area manager, commercial team, and product teams
• Key owner in driving brand visibility and consistency across all customer touchpoints, campaigns and physical branches (online and offline), working closely with the commercial team and area manager team.
• Market research and consumer insights analysis to inform campaign direction and brand development.
• Brand performance tracking with a focus on KPIs such as brand awareness, MQL/SQL conversion, and campaign ROI.

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in brand management, preferably in retail, tech, or a lead-driven business environment.
• A proven track record of linking brand activities to tangible commercial outcomes, especially lead-to-sale conversion.
• Strong analytical skills and experience using data and insights to drive marketing decisions.
• Knowledge of CRM systems, marketing automation, and digital campaign platforms.
• Creative and strategic thinking with a hands-on approach to execution.
• Excellent communication, stakeholder management, and project management abilities.

• Experience in shaping a brand that drives real business impact.
• The opportunity to bridge brand building with performance marketing to deliver conversion-focused campaigns.
• A collaborative environment that values innovation, customer insight, and continuous learning.
• Exposure to cross-functional teams and senior leadership, allowing for career growth and strategic influence.
• The satisfaction of seeing your brand strategies convert into measurable sales results and market growth.

Note: The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment. Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors. By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.