Brand Activator, VN

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. 

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. 

Join us on our mission. Health. In your hands

This position will directly report to ASEA Zone Brand Lead for Lactacyd

Key Accountabilities

• Achieve annual sales, profitability and market share target through strong execution of marketing programs for Lactacyd brand in Vietnam - a leading feminine wash and baby wash brand today with ambition to become a holistic skin health brand tomorrow

• Contributing to building 5-year brand strategy, providing local market contexts, consumer insights and implications through deep situational analysis.

• Development & execution of end-to-end activation, including consumer campaigns, always on social and commercial plans

• Manage media planning and execution and ensure the maximum output of investment

• Work with CMI to identify consumer / shopper’ insights that should be embedded in Brand activation plans.

• Analyze market trends and activation results to propose action plans to maximize growth.

• Oversee project management to ensure successful and timely completion through cross-functional coordination and communication

• Work with multiple stakeholders: Sales team (on & offline), Trade marketing, product development, regulatory team, quality team, medial affairs team, SCM, Procurement, Zone stakeholders

• Lead ad hoc strategic projects that contributes to brand growth in short & long term.

• Management of day-to-day marketing operation and A&P budget
   

About you

Qualifications & Requirements:

Education:

• University degree or above (major in business or marketing related subject is desirable)

Experience & Knowledge:

• Require at least 8 years of experience in FMCG marketing within a renowned multinational company

• Experience of a new product launch

• Brand/Product management experience in personal care category

• Project management experience with regional and global stakeholders

• Experience of managing external agencies

Core Competencies & Skills:

Challenger mindset to break the status quo

• Ability to work with minimal supervision with problem solving skills

• Executional excellence and leadership in driving brand growth

• Strong analytical thinking, action planning and organizing

• Strategic thinking, creativity and problem-solving

• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners

• Ability to be flexible and adapt quickly to changing strategies and priorities

• Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!