Job Description :
Location: Zurich
Languages Required: Fluent German and English
Contract: Permanent
About the role
As a Brand Activator/ Curator, you are responsible for the planning, organization, and execution of brand activations within our key categories in the on-trade (gastronomy). You build experiences that bring our brands to life, boost brand recognition, and connect new consumers directly with our products (“liquid to lips”).
In this key role, you work closely with Customer Marketing and Sales and act as the link between strategy and execution in the market.
Top Accountabilities
Experience Planning & Activation- Plan and deliver impactful brand activations across gastronomy venues and events.
- Organise and implement events, promotions, and on-trade activation programmes.
- Ensure activation plans are implemented efficiently and to a high standard in the market.
- Develop engaging brand experiences that increase brand awareness and consumer connection.
- Activate key categories with a strong focus on liquid to lips.
- Ensure quality and consistency across all activation activities.
- Create guidelines and continuously optimise activation formats.
- Collaborate closely with Customer Marketing and Sales to optimise in-market execution.
- Support Sales teams in delivering activations with customers and partners.
- Build and nurture positive relationships across the culinary, hospitality, and events scene.
- Identify new activation platforms and partnership opportunities.
- Plan, manage, and control activation budgets while ensuring efficient and high-quality execution.
- Track and analyse activation performance, consumer reach, and brand awareness across activations and events.
- Continuously evaluate the quality and scalability of activation formats, while expanding the gastronomy and hospitality network through strong partnerships and market presence.
- Ensure clear and structured reporting based on defined benchmarks.
- Experience in brand activation, event marketing, or trade marketing.
- Well connected within the gastronomy, hospitality, and bar scene, with an established professional network.
- Passionate about crafting memorable consumer experiences.
- Structured working style with responsible budget management.
- Strong execution skills and a hands-on approach.
- Comfortable working cross-functionally with Sales and Marketing.
- Analytical approach with a focus on measurable results.
- Valid driving licence
- Very good German and English language skills.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
LausanneAdditional Locations :
Job Posting Start Date :
2026-05-07Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
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What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
