Brand Activation Team
Job Purpose
This position will represent altafiber at events (community, sponsorships, etc.) in order to activate the altafiber brand in the communities we serve. As a member of the Brand Activation Team, serve as an ambassador of altafiber and display a positive representation of the brand to the public. Engage, interact and educate current and potential customers on altafiber products and services. Members of the Brand Activation Team will also assist in the distribution of marketing materials at events or in neighborhood marketing efforts, and support the sales and marketing teams as needed with campaign execution within and outside of the altafiber retail stores.
Essential Functions
- Merchandise execution / event handouts
- Collect customer or prospect contact information, leads, contest entries, etc. at events to aid in increased measurement and ROI tracking resulting from brand activation activities
- As needed Retail or Field sales team marketing support
- Assist with core product marketing and promotion for events within retail stores or across the communities we serve and at sponsored events
- Assist with retail and community/event signage and sales support execution
- Marketing execution assistance for mobile stores and vehicles
- Take photos to document event activation, share with Brand Activation and Social Media team as needed for Social Media posts
- Grassroots marketing execution (door hangers, yard signs, mobile events, etc) to activate the altafiber brand
- Brand Activation support for company sponsored events and facility sponsorships (i.e. concert venues, sporting events, community events and trade shows) to bring the altafiber brand to life in a fun and engaging way
- As needed assistance with Company Mascot appearances
- Assist with fulfillment and distribution of Branded Merchandise for sales and marketing (apparel, customer giveaways, promotional items, etc)
- Experiential marketing execution (examples include facilitating Virtual Reality, product demos, interactive displays, etc)
- Pickup, transport and return of supplies and equipment for marketing events and community outreach
- Responsible for some expense reporting (parking, mileage, etc.)
Experience/Background
- No previous marketing experience required but background or interest in marketing, sales or service experience is a plus
Education
- Four years of high school or equivalent
Special Knowledge/Skills
- Proficient in basic computer skills, access to email for communications
- Strong oral communication skills
- Strong organizational and time management skills
- Ability to work independently or in a team environment
- Work with high level of integrity, maturity, and professionalism
- Effectively manage multiple tasks and functions simultaneously
- Strong attention to details and commitment to accurate execution
- Basic knowledge of altafiber products and services
- Collaborative and flexible team player
Miscellaneous
- This role will require travel in the Greater Cincinnati/Dayton area, must be able to provide own transportation
- Valid Driver’s license and auto insurance required / may require driving company vehicles
Skills Required
- High school diploma or equivalent (four years)
- Proficient in basic computer skills and access to email
- Valid driver’s license and auto insurance
- Must provide own transportation and travel within Greater Cincinnati/Dayton area
- Strong oral communication skills
- Strong organizational and time management skills
- Ability to work independently and in a team environment
- Strong attention to detail and commitment to accurate execution
- Ability to take photos to document events and share with team
- Background or interest in marketing, sales, or service experience
What We Do
Born from a long, rich and proven history of serving communities through innovation and transformation, we are now taking our impact to another level to be even more for the people we care so much about. altafiber's vision sees complete fiber access in our current markets and beyond, connecting more people, businesses, and communities with an elevated commitment to our customers and to those we serve. For more information about our transformation from Cincinnati Bell to altafiber, please visit: https://info.cincinnatibell.com/altafiber.
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