We are currently hiring a full-time, temporary, Brand Activation Representative in Western, NC. *The ideal candidate must live in or around the Charlotte, NC area.
*Please note that while this position is listed as “working remotely”, our sales positions are field based and require you to live within the territory listed to visit accounts, unless explicitly stated otherwise.
Our mission at The Boston Beer Company is to bring the highest-quality products to the U.S. beer drinker. To answer that mission, we are creating an inclusive culture that celebrates the differences in both our people and our brands. Our diversity makes us stronger, and when you bring your authentic self to work, we are a stronger, more innovative, and more sustainable company & community. As a fast-paced, growing company with a strong family of brands (Samuel Adams, Dogfish Head, Angry Orchard, Twisted Tea, Suncruiser and Truly Hard Seltzer), we seek constantly to challenge the status quo. We are always looking for hardworking, talented, and passionate people (that means you!) to join our team. We are The Boston Beer Company, and together we are heavy.
The role of the Brand Activation Representative (BAR) is to increase availability and visibility of specific Boston Beer brands at retail to generate depletion growth while supporting our local sales team to add value to our wholesaler and retailer partners.
What You'll Brew:
- Execute internal sales objectives & improve account conditions using BBC systems and selling process
- Learn and be proficient in beer industry knowledge, brewing, and BBC product styles
- Execute impactful promotions for accounts predominantly in the On Premise (bars/restaurants) as well as Off Premise (grocery & liquor stores), sampling events, and festivals
- Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of our brands
- Conduct waitstaff & bartender education sessions to drive brand awareness and volume in accounts
- Farm existing business in top on & off premise accounts to grow depletions
- Build strong relationships with wholesalers and retailers
What Ingredients You'll Bring:
Minimum Qualifications:
- 1+ years sales and/or food/beverage industry experience
- 4 Year Bachelor's Degree or relevant experience
- Valid driver's license, registered and insured vehicle, and ability to drive to and from accounts continuously
- Ability to lift and move cases of beer frequently
- Ability to climb, kneel, and stoop to arrange and display point-of-sale frequently
Level: 10
In accordance with pay transparency laws the pay rate for this role if hired is $20.00 per hour. For certain sales positions we offer mileage reimbursement. *Ask your recruiter about eligibility.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran’s Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.
#LI-EB1
Skills Required
- At least 1 year of sales and/or food and beverage industry experience
- Four-year bachelor's degree or relevant experience
- Valid driver's license
- Registered and insured vehicle
- Ability to drive continuously to and from customer accounts
- Ability to frequently lift and move cases of beer
- Ability to frequently climb, kneel, and stoop while arranging and displaying point-of-sale materials
The Boston Beer Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Boston Beer Company and has not been reviewed or approved by The Boston Beer Company.
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Healthcare Strength — Core coverage includes medical, dental, and vision insurance alongside a comprehensive wellness program. Additional resources like financial coaching bolster the overall health and wellbeing offering.
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Retirement Support — 401(k) support is defined with a clear employer match for most non‑union coworkers, with alternate terms documented for certain union groups. This codified structure, reflected in company materials and filings, underscores reliability of retirement benefits.
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Wellbeing & Lifestyle Benefits — Lifestyle perks such as two free cases of beer per month (21+), a dog‑friendly HQ, beer education/certifications, and a homebrew competition enhance total rewards appeal. Wellness programming and free financial coaching further support day‑to‑day wellbeing.
The Boston Beer Company Insights
What We Do
We are The Boston Beer Company and together we are heavy. From the very beginning, Jim Koch wanted to create a company that he would want to work for, creating a culture that celebrated beer with a passion and depth of knowledge that can’t help but be contagious to others. Forty years of brewing beer and cultivating talent later, we continue to be a passionate group of individuals who focus on raising the bar in everything we do. We're always looking for hardworking, motivated and competitive people who strive to push the boundaries and never settle. Not to be lost in the shuffle is the ability to have fun – after all, we are a beer company, and if you can’t have fun in this business, there’s something wrong!
