Permanent
Job DescriptionShape our vision and tell our stories.
Electrolux Group
At Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
About the job:
As Brand Activation Manager, you will bring the Electrolux brand to life across the full consumer journey. You will lead integrated campaigns, product launches, and high-impact activations across PR, influencer marketing, sponsorships, and events—ensuring strong local execution aligned with global brand guidelines and local market relevance.
You will report to: Marketing & TO Manager, Adriatics & Greece
What you'll do:
Thanks to you, the Electrolux brand will come to life across the entire consumer journey through impactful campaigns, product launches, and engaging activations. You will drive integrated marketing across digital, PR, influencer, events, and partnerships - ensuring strong execution, collaboration, and measurable results that elevate brand presence.
In detail, you will:
Support the development and execute 360° brand activation campaigns across key consumer touchpoints (digital, social, retail, PR, influencer, experiential)
Plan and coordinate product launches in close collaboration with Trade Marketing, Product Management, and Sales
Contribute to the planning and alignment of integrated marketing activities across the consumer journey, including partnerships and post-purchase initiatives
Implement and manage PR and influencer marketing activities to enhance brand visibility and engagement
Coordinate and guide the social media agency, overseeing content planning, campaign execution, and performance optimization in line with brand objectives
Identify and coordinate strategic partnerships and sponsorship opportunities
Organize and execute brand events, product launches, trade shows, and experiential activations
Track performance of marketing campaigns and activations, applying insights to improve effectiveness and execution
Collaborate with cross-functional teams and external agencies to ensure effective execution and delivery
Qualifications & Requirements:
Degree in Marketing, Communications, or a related field
Minimum 5 years of experience in brand activation, campaign management, or integrated marketing
Experience in FMCG, consumer electronics, or similar industries is a plus
Exposure to PR, influencer marketing, and event management is a plus
Strong stakeholder management and collaboration skills within a matrix environment
Strong communication and presentation skills
Hands-on, proactive, and results-driven mindset, with the ability to adapt in a fast-paced environment
Creativity, storytelling capability, and social media savvy, combined with strong awareness of cultural trends, the local environment, and consumer behavior
Strong project management and organizational skills
Fluency in English (additional regional languages are a plus)
Where you'll be:
You will be based in our modern office in Zagreb alongside our colleagues who work within the finance, product line, operations, service and sales teams.
Benefits highlights:
Competitive compensation package
Flexible working environment (5 days of working from home per month) and strong work-life balance
Open, collaborative culture with a “people-first” mindset
Dynamic, international working environment
Career growth opportunities within Electrolux Group
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
For more information go to: www.electroluxgroup.com.
Skills Required
- Degree in Marketing, Communications, or a related field
- Minimum 5 years of experience in brand activation, campaign management, or integrated marketing
- Experience in FMCG, consumer electronics, or similar industries
- Exposure to PR, influencer marketing, and event management
- Strong stakeholder management and collaboration skills
- Strong communication and presentation skills
- Fluency in English, additional languages are a plus
Electrolux Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.
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Healthcare Strength — Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
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Retirement Support — A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
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Leave & Time Off Breadth — Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.
Electrolux Insights
What We Do
Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.
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