Brand Activation Manager

Permanent

Put people at the heart of everything you do.

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world.

Come, join us!

All about the role:

The Electrolux Group's purpose of transforming life for the better goes beyond products - it is in the way which we reinvent experiences of taste, care and wellbeing, starting from the desires of our consumers. All over the world, our brand seeks to actively participate in the daily lives of thousands of people by providing the best experiences. Our Marketing teams are data-driven and focused on the development of a consumer-centric mindset, seeking to unleash the power of digital media in order to improve foundational brand processes and bring innovation to the company.

What you'll do:

As a Brand Activation Manager, you will be responsible for developing and executing innovative strategies to drive brand awareness, engagement, and loyalty. This role requires a creative thinker with a strong understanding of consumer behavior, marketing trends, and brand positioning. If you have great communication and negotiation skills, are always up to date with the latest trends, and can unite your strategic point of view with a consumer-first approach, join us! Help Electrolux keep shaping living for the better, and we'll help you fly higher than ever before.

In detail, you will:

• Develop and implement comprehensive brand activation plans to support the overall marketing and business objectives.

• Collaborate closely with cross-functional teams including marketing (incl. central media team, content team, product experience team), sales, product development, and external agencies to ensure brand consistency and alignment across all channels.

• Lead the development of creative campaigns, promotions, and events that effectively communicate the brand message and drive consumer engagement.

• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategies.

• Manage budgets, timelines, and resources effectively to deliver brand activation initiatives on time and within budget.

• Track and measure the performance of brand activation campaigns, analyze results, and provide insights and recommendations for continuous improvement.

• Cultivate and maintain relationships with key stakeholders, partners, and influencers to amplify brand presence and reach.

• Stay abreast of industry developments, emerging technologies, and best practices in brand activation and experiential marketing

Qualifications & Requirements:

• 5 years of experience in brand management, marketing, or related roles, with a proven track record of successfully executing brand activation campaigns.

• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.

• Excellent communication, presentation, and interpersonal skills.

• Creative thinker with a passion for storytelling and building meaningful connections with consumers.

• Analytical mindset with proficiency in data analysis and reporting tools.

• Experience working with agencies, vendors, and external partners.

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

• Advanced English - necessary condition

Where you'll be:

You will be based at the Warsaw office, the center of Electrolux Sales and Marketing operations in Poland and the workplace of collaborators who are driven by the creation of value along the steps of the Consumer Journey

Benefits highlights:

• Career at one of the leading global home appliances companies

• Hybrid work

• Wonderful, dynamic and supportive team

• Extensive support of work life balance (flexible working solutions including working from home possibilities, health & wellbeing activities)

• Private medical package with additional preventive healthcare services for employees and their eligible counterparts

• Sports card (Multisport)

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you. For more information go to: www.electroluxgroup.com