Brand Activation Lead

Hello. We are Haleon. A new global leader in consumer health. Shaped by all who join us. Together, we're improving the everyday health of billions of people. By growing and innovating our global portfolio of leading category brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum, through a unique combination of deep human knowledge and trusted science. In addition, we are succeeding in a company that we are in control of. In an environment in which we are co-creating. 

The Brand Activation Lead will be primarily responsible for brilliant execution of brand strategy and consumer programs to deliver brand key performance indicators (KPIs) with respect to finance (consumption, net sales, and profit) and the consumer (market share, awareness, share of voice, trial, and loyalty).
Key Responsibilities
 

• Work with the Marketing Director and Latam marketing team to identify local market needs and create relevant content for all media channels.
• Ensure local brand toolkits align with campaign goals.
• Create and execute tactical campaigns with limited resources.
• Conduct quarterly brand priority briefings with sales and trade teams.
• Provide guidance on brand connections, including toolkit assets, creative briefs, and storyboards.
• Define annual media plans and allocate A&P budgets per brand.
• Oversee media flow revisions, budget approvals, and performance tracking.
• Handle A&P finance revisions and P&L reconciliation.
• Measure and improve digital performance of profit brands.
• Manage quotes, audits, and registration for digital projects.
• Offer advice on eCommerce product catalogs, programs, and delivery metrics.
• Establish annual objectives and KPIs for each category and brand.
• Lead quarterly business reviews and competitor analysis.
• Create change controls for product delisting, artwork changes, and new launches.
• Conduct audits and monitor LOC marketing programs, including CAPA closures.
• Lead ad-hoc legal requirements for marketing and promotion.
• Manage the repackaging process for products in various markets.
• Ensure claim validation aligns with local legislation and COE instructions.
• Oversee local project reviews, submissions, and presentations.
• Identify and deliver innovation projects with the PMO and increase the Latam innovation pipeline value.
• Provide materials and updates for training in Commercial Excellence Capabilities.

Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
 

• Experience of more than 3 years in brand management, particularly in consumer goods.
• Proficient in strategy, planning, promotion, and market dynamics.
• Fluent in English and Spanish, both written and spoken.
• Experience in managing multi-market regions.
• Strong background in developing advertising, managing media budgets, and understanding consumer insights.
• Professional degree in Business Administration, Marketing, or related field.

If you feel this is your next career step, apply by 21/03/2025!
 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.