Brand Activation Lead

The role works with Royal Canin Korea Brand Activation Team (Brand Marketing) based in Seoul.

This role will be a creative architect in the ‘Korean pet owner journey.’ It is expected to design their journey based on Pet Owner insights, deliver the right creatives at the right moment, and improve through data analysis. This role is expected to be responsible for the Korean market only, and close collaboration with the global and regional teams is required.

Collaboration will be integral to this role; excellent interpersonal skills and storytelling with data are a must. The role must orchestrate brand communication based on cross-functional relationships with other departments and external agencies including: Pet Owner Experience team (CRM Team), Sales team, Corporate Affairs, Finance, External Media agencies, Content Agencies, Research Agencies.

What are we looking for?

• Minimum. 10 years of brand management experience, preferably in global FMCG
• Extensive brand management (strategy and activation) experience, preferably in companies with a D2C/ CRM business model
• University graduate or above
• Turning complex data into insights and strategy
• Strong leader who has the potential to grow within
• Effective written or verbal communication in English at all levels, both internally and externally
• Excellent interpersonal skills in an international environment 

What will be your key responsibilities?

• Develop brand strategy & marketing priorities in collaboration with local, regional, and global teams
• Oversees media, content strategy, and execution
• Orchestrate & align yearly marketing activation plan across demand teams (Pet Professionals, Pet Specialty Retail & Omni-Channel, Brand & Pet Owner)
• Closely collaborate with the Pet Owner Experience team in providing super-premium brand experience to pet owners
• Plan and manage marketing investment (A&P)
• Track brand health performance, gather & analyze category, competitor, and pet owner insights
• Continuous improvement of the marketing operation model to be locally relevant yet efficient
• Develop direct report(s)

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.