Working Location: Yangon
Customer Strategy & Planning Lead
JOB DESCRIPTION
Customer Strategy & Planning is a function under Marketing & Customer Strategy Planning department. We work closely with the marketing team to ensure that marketing plans fit with channel, customer and shoppers’ needs in order to maximize the benefit for Unilever and our Customers.
A Customer Strategy & Planning (CSP) Lead drives increased brand penetration and profitable sales volume with the customer. The job holder is responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. The CSP Lead identifies all Brand, Market, and Customer business opportunities and risks through communication with the customer development organization (field sales). The CSP Lead maximizes the return on Unilever’s trade spends.
JOB DESCRIPTION
- Bring brands to life in store with trade marketing plans – Synergize/translate brand strategic directions and category marketing plans to customer/channel opportunities.
- Identify trade spend opportunities and allocate funds based on priority and business needs.
- Work jointly with brand managers to match brands’ strategic objectives with customer/ market needs, analyze competition and market landscape.
- Workly closely with channel team in developing the category-channel strategy, shopper promotion and POSM alignment.
- Ensure brand volume and value growth using the 6Ps in prioritized channels and customers, mainly influencing the price, pack and place.
- Effectively communicate with the CD team to ensure brand trade activities land perfectly in the market. Incorporate CD’s input into S&OP and own S&OP output, manage and drive CD business performance in short term and long term. Lead sales gap-closure activities and optimization.
- Champion the Net Revenue Management agenda with strong analysis, strategy and execution.
- Manage holistic customer/ channel investment (shopper marketing, trade marketing, in-store).
- DEVELOPMENT: Customer/Channel Marketing Activities, Merchandising Planning, Budgets, Channel/Category Communication
- OPERATIONS: Brand/ Sales Diagnostics: Trends, Gaps, Opportunities, Issues, Trade Tactics, Lead Product Rundowns, Documentation
Desired Skills & Experience:
- 4-5 years of experience in category management/ channel/ trade marketing, preferrable within FMCG industry.
- Ability to work with people across various functions and levels.
- Strong analytical skills, organizational skills and business mind set.
- Strong in leadership and ability to coach a team.
- Proactive, confident, initiative and able to work with multiple priorities.
- Proficient in Microsoft Office Applications, particularly working skill in Excel. Power bi knowledge will be an advantage.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
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