BizDev Lead, Partnerbrite

About Partnerbrite:

Partnerbrite is an advertising technology platform built for sports rights holders, and part of WSC Sports.

We enable teams and leagues to monetize their audiences through targeted, performance-driven media sold to sponsors, partners, broadcasters, and brands. By connecting fan data with digital media activation, we turn audiences into measurable commercial outcomes.

This allows rights holders to:

• Drive incremental sponsorship revenue
• Offer targeted media beyond traditional assets
• Prove ROI on partnerships
• Unlock new digital revenue streams

Partnerbrite can be sold as a standalone monetization platform or as part of the WSC ecosystem, combining content, audience, and media activation into a single commercial solution.

What You'll Do:

New Business:

• Close new partnerships with teams, leagues, and rights holders
• Deliver against annual new logo and revenue targets
• Build and manage a strong pipeline
• Lead full sales cycle from prospecting to close

Problem-Led Selling:

Sell against core challenges:

• Under-monetized fan data
• Limited targeted media for sponsors
• Lack of measurable ROI
• Disconnected content, data, and media

Stakeholder Selling:

• Sell across multiple departments within rights holders, recognising each has different commercial objectives and challenges
• Clearly translate Partnerbrite’s value into relevant outcomes for each function (revenue growth, audience monetisation, campaign performance, and data activation)
• Navigate and close complex, multi-stakeholder deals

WSC Ecosystem Selling:

• Leverage WSC’s client base to drive adoption
• Work closely with WSC teams while owning Partnerbrite sales

Collaboration:

• Shape commercial propositions with internal teams
• Help rights holders package and sell fan-targeted media
• Feed market insight into product and positioning

What You'll Need:

• Proven success selling into sports teams, leagues, or rights holders
• Strong understanding of sports revenue models
• Experience selling adtech, data, or performance media
• Track record closing complex, multi-stakeholder deals
• Bonus - experience packaging and selling sponsorships for sports organizations

Core Skills:

• Strong commercial instinct
• Able to sell nuanced propositions (standalone vs ecosystem)
• Clear, outcome-focused communicator
• Well-networked in North American sports
• High ownership and self-sufficient

Success Metrics:

• New logos and revenue
• Pipeline value and conversion
• Multi-department adoption within accounts
• Brand recognition and positioning within commercial ecosystem of sports organizations and brands

Compensation, Benefits And Perks:

This Role's ranges in salary from $160,000 - $190,000.

Starting pay for the successful applicant depends on a variety of job-related factors, including, but not limited to, the candidate’s qualifications, skills, experience and education.

On top of the base salary, the benefits available for this position are:

• Equity - We’re all in this together so we want to share the rewards 
• 100% health insurance coverage on selected plans for medical, dental and vision
• 401K matching automatically
• Weekly catered lunches
• Annual subscription to a streaming service of your choice
• Plenty of fun team activities and sports events