Alongside bio-oil, our pyrolyzers produce biochar. Applied to farmland with the right evidence, that char is a carbon removal product in its own right. It generates verified biochar credits, and early trials show promising results on soil moisture and nutrients. Every tonne that reaches a field with proper documentation is carbon removal revenue delivered.
As Biochar Market Development Manager, you'll be Charm's biochar seller on the ground in Colorado, and the first dedicated owner of moving char. This role is onsite in Fort Lupton, with regular travel around Colorado, as well as Kansas, Texas, and Louisiana, where Charm operates. You'll build a book of growers, ranchers, co-ops, composters, soil blenders, and other large agriculturally adjacent offtakes. You'll get char applied and documented to carbon-registry standards, and help farmers tap USDA cost-share programs that pay for application. You'll service live offtakes with regular farmer touchpoints and collaborate on field trials with customers and Charm's Materials Science & Engineering team that turn early customers into references. You'll translate our char specs for buyers and bring their needs back to our materials team; you explain the science, you don't have to lead it.
This role reports to Harris Cohn, Chief Revenue Officer.
Your Responsibilities
- Own char offtake: place 100% of available Fort Lupton biochar into applications on schedule, and build forward demand that stays ahead of our production ramp
- Generate demand across our primary channels: growers and ranchers, co-ops, NRCS-funded projects, anaerobic digestion facilities, compost and soil-amendment blenders, and small-volume specialty buyers
- Plan and source biochar offtakes in new Charm geographies in collaboration with the Charm Development team.
- Service live offtakes on a steady cadence : regular buyer touchpoints from signed agreement through application and results
- Ensure every tonne converts to verified carbon removal: purchase agreements, application affidavits, and evidence collection meeting carbon-registry requirements (Isometric Biochar Storage in Soil Environments). A tonne delivered without documentation is a tonne we can't credit
- Help buyers fund adoption: guide farmers through NRCS EQIP cost-share (practice codes 336/590) and state or water-district grant programs, and coordinate with Technical Service Providers and county extension
- Translate char specs for customers using our product data sheets and field guides, and carry customer needs back to the materials science team
- Be the voice of our Biochar customers
- Coordinate farmer-led field trials and demonstrations, show up at application, work with Charm Materials Science and Engineering to capture agronomic results (soil moisture, yield, soil carbon)
- Convert early adopters into references and repeat buyers
- Educate buyers on safe handling (moisture management, dust control, etc.), and work with plant operations on delivery scheduling and load logistics
- Feed pricing, demand, channel, and objection data back to the biochar, sales, and MRV teams, and document the regional playbook so we can hire the next reps from it
Your Bring
- 2–5 years of field or territory sales experience, ideally selling to farmers, ranchers, or agricultural businesses (inputs, amendments, equipment, feed, or services)
- Credibility with ag buyers: you're comfortable on a farm, at a co-op counter, and at a county extension meeting
- Discipline with CRM, documentation, and follow-through: application evidence and affidavits are part of every sale here, not an afterthought
- Ability to explain a technical product simply and honestly, and judgment about when to pull in your technical team
- Commercial judgment: you can work a flexible price toward a goal without giving the market away
- Ability to prioritize responsibilities and comfort with multi-tasking in a fast-paced, ever-changing, ambiguous environment
- Valid driver's license and expectation of 50% travel
Bonus, if You Bring
- Working knowledge of NRCS/EQIP cost-share programs, conservation practice standards, or experience as/with a Technical Service Provider
- Agronomy background or hands-on farming/ranching experience
- Experience selling soil amendments, compost, fertilizer, or other bulk agricultural products.
- Familiarity with carbon markets, MRV, or sustainability reporting
- Experience with bulk material logistics (trucking, spreading, storage) or handling of combustible bulk materials
- Spanish proficiency
- Equity ownership through stock options
- 100% employee healthcare premiums covered
- Comprehensive medical, dental, and vision coverage with multiple plan options
- Employer-funded HSA contributions for eligible HDHP plans
- Traditional and Roth 401(k) with a 50% match on contributions up to 6%
- Paid leave, including parental and medical leave
- PPE and workwear allowances
- Annual professional development stipend
- Employee recognition programs that celebrate impactful work and team contributions
- Opportunities for internal growth, career development, and transition into climate from a range of industries and backgrounds
Skills Required
- 2–5 years of field or territory sales experience
- Experience selling to farmers, ranchers, or agricultural businesses
- Credibility and comfort working with farms, co-ops, and county extension organizations
- CRM discipline, documentation skills, and strong follow-through
- Ability to explain technical products simply and accurately
- Commercial judgment and flexible pricing ability
- Ability to prioritize and multitask in a fast-paced, ambiguous environment
- Valid driver’s license
- Expectation of 50% travel
- Knowledge of NRCS/EQIP cost-share programs or conservation practice standards
- Agronomy background or hands-on farming/ranching experience
- Experience selling soil amendments, compost, fertilizer, or bulk agricultural products
- Familiarity with carbon markets, MRV, or sustainability reporting
- Experience with bulk material logistics or combustible bulk materials
- Spanish proficiency
What We Do
Charm Industrial is working to return the atmosphere to 280 ppm CO₂. We design, build and operate a fleet of mobile fast pyrolyzers that convert ag and forest biomass residues into bio-oil for use in carbon removal and direct-reduced-iron steelmaking. In 2020 our Chief Scientist and co-founder Shaun Meehan had two breakthroughs (bio-oil intermediate and bio-oil sequestration) that kickstarted the company. Within 10 months we completed our first carbon removal injection and in 2021 we completed more than 5,000 tons of CO₂e removal for customers like Stripe, Shopify and Microsoft.
