About the role
The Social Media and Content Intern supports the social team in producing native, platform-first content for TikTok, Instagram (Reels), X, and YouTube (Shorts). This is a hands-on, on-camera and in-edit role: the intern is expected to ideate, appear in, shoot, and edit short-form video and to move fast on emerging trends so the brand stays culturally current.
This role suits someone who lives on these platforms, understands their visual language, and can turn a brief (or a trending format) into a finished, publish-ready clip with minimal supervision.
- Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, from concept to publish-ready edit.
- Appear on camera for relevant formats, including explainers, trends, street-style content, and scripted or semi-scripted videos.
- Monitor TikTok, Instagram, X, and YouTube for emerging trends, sounds, formats, and challenges, and help turn relevant trends into timely content.
- Apply strong hook and retention thinking across content, using visual, audio, and narrative techniques to improve watch-through.
- Edit videos using CapCut and native platform tools, ensuring captions, pacing, transitions, sound sync, and safe zones follow platform best practices.
- Adapt content for each platform rather than cross-posting identical versions.
- Schedule and publish approved content across TikTok, Instagram, X, and YouTube, including captions, hashtags, tags, cover frames, alt text, and QA checks.
- Maintain the content calendar, asset trackers, and publishing statuses.
- Support social listening by tracking brand mentions, keywords, competitor activity, sentiment shifts, and relevant conversation trends.
- Monitor comments, DMs, and mentions, draft approved responses, and escalate sensitive or compliance-related queries.
- Support the MENAP Creator Program by managing creator communications, distributing weekly briefs, tracking deliverables, logging content links, and flagging missed deadlines or off-brief content.
- Help maintain the creator database and scout potential new creators across TikTok, Instagram, X, and YouTube.
- Pull social performance metrics and support weekly or monthly reporting, highlighting learnings around engagement, retention, and content performance.
- 3–5 publish-ready short-form videos per week.
- Scheduled and published posts in line with the content calendar.
- Weekly trend shortlist with recommended formats or sounds.
- Weekly social listening highlights.
- Updated MENAP Creator Program tracker and weekly creator briefing distribution.
- Community management support with escalations logged.
- Input into weekly or monthly performance reporting.
- Participation in weekly planning and review sessions.
This role will support the social media team across content creation, publishing, community management, creator coordination, and reporting.
Key responsibilities include:
Requirements
- Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts (portfolio, personal account, or previous work).
- Comfortable and natural on camera.
- Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture, with the instinct to move fast.
- Strong understanding of hooks (visual, audio, and video) and how they drive retention.
- Proficient in CapCut and Instagram's native editing tools.
- Strong sense of pacing, framing, and platform-native visual language.
- Organized, deadline-driven, and able to work with minimal supervision.
- Strong written communication and relationship-management skills able to interact professionally with external creators and represent the brand in outreach.
- Comfortable learning and working in social media tools (publishing/scheduling, listening, and analytics platforms).
- Bilingual English/Urdu is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Preferred Qualifications
- Familiarity with the fintech and crypto space, and interest in creating content for a brand like Binance.
- Prior hands-on experience with publishing, listening, or analytics tools [e.g. Sprinklr, Hootsuite, Brandwatch, Talkwalker].
- Experience creating content for a brand or business account (not only personal).
- Basic shooting/lighting knowledge for phone-first production.
- Familiarity with social analytics (views, retention, engagement) and using them to improve content.
Skills Required
- Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts (portfolio or personal account).
- Comfortable and natural on camera.
- Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture.
- Strong understanding of hooks (visual, audio, and video) and retention techniques.
- Proficient in CapCut and Instagram's native editing tools.
- Strong sense of pacing, framing, and platform-native visual language.
- Organized, deadline-driven, and able to work with minimal supervision.
- Strong written communication and relationship-management skills for interacting with external creators.
- Comfortable learning and working with social media publishing/scheduling, listening, and analytics tools.
- Bilingual English/Urdu to coordinate with overseas partners and stakeholders.
- Familiarity with the fintech and crypto space.
- Prior hands-on experience with publishing, listening, or analytics tools (e.g., Sprinklr, Hootsuite, Brandwatch, Talkwalker).
- Experience creating content for a brand or business account (not only personal).
- Basic shooting/lighting knowledge for phone-first production.
- Familiarity with social analytics (views, retention, engagement) and using them to improve content.
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
