A part of the Inspire Biddable In-House Team, the local biddable team manages Localized Paid Programmatic Media campaigns for Inspire Brands across +30 designated market areas. This is a “hands-on-keys” role that is responsible for building programmatic display & video campaigns, placing all trades within our various DSPs and optimizing campaigns to deliver improved performance. This role requires careful in-platform management & financial stewardship for our brands.
RESPONSIBILITIES:
-
Programmatic Activation/Trading
-
Develop innovative, localized programmatic approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with National social team
-
Serve as the key hands-on-keys programmatic trader, managing programmatic campaigns on a market-by-market basis
-
Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting
-
Analyze campaign data and optimize towards brand KPI’s and effectiveness
-
Continually evaluate programmatic strategies and identify testing opportunities
-
Build and source audiences relevant for each campaign
-
Proactively monitor campaign activity for delivery, ad quality, and performance
-
Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers
-
Produce and present engaging campaign analysis to internal brand teams
-
Manage the reporting and financial management for programmatic campaigns across the portfolio
-
Demonstrate a “big picture” understanding of brands marketing strategy and the role programmatic plays
-
Agency and Cross-Functional Internal Teams Collaboration
-
Partner with internal & agency media analytics team to measure impact of ongoing campaigns and overall plan
-
Partner with National Inspire team to ensure clear separation exists between National & Local investment
-
Participate in Programmatic Team meetings, workshops, QBR’s, & best practice development
-
Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges
EDUCATION AND EXPERIENCE QUALIFICATIONS
-
Required Minimum: Bachelor’s degree
-
2 – 5 years of relevant experience executing digital ad campaigns
-
Local media campaign experience a plus but not required
-
Hands on keyboard experience within a multichannel DSP (DV360, Yahoo!, TTD etc.)
-
Demonstrated experience in problem solving and managing multiple tasks
-
Account budget management through daily/weekly pacing, monthly and yearly goals
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
-
Ability to deliver results
-
Strong attention to detail
-
Excellent project management skills (proficiency in Excel/PPT will be key)
-
Ability to balance multiple priorities and meet project deadlines
-
Excellent oral and written communication skills
-
Ability to lead and influence others
-
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
-
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
-
Self-starter personality who can operate with minimal supervision
-
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively
-
A detail-oriented approach and a desire to achieve objectives accurately
-
Solid quantitative and research skills, and proven data interpretation capability
-
Ability to learn new systems and workflows
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Top Skills
What We Do
Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own.
Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day.