The Role
Our Ways of Working Principles:
We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.
As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.
We have some core principles which support us in this:
Do what’s right
Trust & give permission
Delivery matters
We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.
What you’ll be doing
As an Executive specialising in YouTube advertising, you will play a pivotal role in expanding our performance marketing efforts across our portfolio of brands. You will be responsible for overseeing and optimising our campaigns in these crucial channels. Reporting directly to our Biddable Media Manager, you will play a key role in developing and executing strategies that align with our business objectives. Additionally, you will collaborate closely with our Paid Search Team, and Market Leads to ensure a cohesive and integrated approach across all performance marketing channels.
Key responsibilities include:
- With the help of the team develop YouTube strategies. Build and manage advertising campaigns, including budget allocation, targeting, and optimisation.
- Implement cutting-edge strategies to enhance our presence and visibility in these channels, driving traffic, engagement, and conversions.
- Monitor campaign performance and provide regular insights and recommendations to improve KPIs, reporting on a daily, weekly, and monthly basis.
- Collaborate with our creative and content teams to ensure that ad creatives and messaging are aligned with campaign goals.
- Stay updated on industry trends and emerging technologies, integrating them into our strategies to maintain a competitive edge.
- Manage relationships with external partners, including suppliers and agencies, to maximise the impact of our YouTube efforts.
- Contribute to the development of visual data presentations for senior leadership.
Success will be measured by:
- Campaign Performance & Brilliant Basics:
- Deliver on KPIs such as reach, views, & (qualitative) website visits for YouTube campaigns, all aligned with the phase of the customer journey and the campaign objective.
- Consistently improve campaign performance through ongoing optimisation and innovative strategies.
- Ensure campaign structure & creative set-up are up to the latest best practices
- Ensure that ad creatives and messaging are consistently aligned with wider campaign goals
- Effectively allocate and manage advertising spends to maximise performance, staying within budget.
- Strategy Development and Execution:
- Develop and implement robust, data-driven test & learn strategies for YouTube channels.
- Successfully launch and manage campaigns that align with business objectives and market demands.
- Collaboration, Communication & Reporting :
- Work seamlessly with the Paid Search Team, Market Leads, and other internal stakeholders to ensure integrated and cohesive marketing efforts.
- Provide clear, actionable insights and recommendations in regular reports to team members and senior leadership.
- Ensure that reporting is accurate, timely, and informative, guiding future campaign strategies and decisions.
- Feed into data presentations to senior leadership to showcase your channels.
- Maintain strong relationships with external suppliers through weekly/bi-weekly calls and QBRs.
- Innovation and Adaptability:
- Stay ahead of industry trends and leverage emerging technologies to enhance campaign performance and share best practices across the team.
- Adapt quickly to changes in the market and update strategies accordingly.
About You:
- Minimum of 1+ years in hands-on YouTube advertising management.
- A proven track record of driving campaign goals through strategic optimisation in these channels.
- Understanding of the channels’ roles and the part they play in the marketing funnel.
- Expertise in media optimisation tools, such as Google Ads, and other relevant platforms.
- Strong analytical skills, with a deep understanding of analytics suites (Tableau, GA preferred).
- Proficiency in data visualisation software, including Google Data Studio, Supermetrics, or similar tools a bonus.
- Exceptional attention to detail and a highly data-driven approach to decision-making.
- Effective communication skills and the ability to collaborate across multiple teams and stakeholders.
- A motivated and enthusiastic professional dedicated to a successful career in marketing.
- Ability to adapt quickly to changing opportunities and challenges.
Want to hear more?
Find out more about Moonpig Group and what it has to offer here!
Moonpig’s Commitment to Equality, Diversity and Inclusivity
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.
We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.
We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.
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The Company
What We Do
At Moonpig Group our mission is to help people connect and create moments that matter. We’re an international group made up of two brilliant brands – Moonpig in the UK, US and Australia, and Greetz in the Netherlands. We’re a technology platform at heart, but our customers know us as the leading eCommerce destination for greetings cards, gifts and flowers. Last year we delivered over 70 million personalised cards, gifts and flower bouquets in over 50 million orders, helping our customers celebrate all the occasions that matter to them, from milestone birthdays and anniversaries to new arrivals and all of those just-becauses. We have awesome people and a caring company culture: We give teams autonomy while supporting personal growth at all levels. Plus, we know how to have fun! Don’t just take our word for it, though; in Feb 2022, Moonpig was officially recognised as an outstanding company to work for by Best Companies and we earned a 2-Star accreditation, which is Best Companies second-highest standard of workplace engagement and represents organizations striving for the top. Head over to our careers site for more company info and our current opportunities - https://www.moonpig.com/uk/blog/moonpig-careers/moonpig-careers/
