The Role
Generate new business and grow existing accounts by selling automotive service and shop equipment. Call on customers per territory schedule, serve retail and wholesale clients, meet sales targets, complete reports, follow company policies, attend training, and represent BENCO professionally while supporting team members.
Summary Generated by Built In
The BENCO Equipment Sales Representative is responsible for generating new business and ensures growth of existing accounts in the sale of automotive service and shop equipment.
JOB DUTIES:
- Call on customers following the schedule/strategy created with the General Manager or other members of the management team
- Serve retail and wholesale customers to make BENCO Equipment the first call for parts sources
- Maintain awareness and knowledge of current sales and sales targets
- Conduct sales transactions with adherence to store/company policies and procedures
- Complete all related reports accurately and on time
- Participate in training programs, learning about BENCO products, programs and customers
- Represent BENCO Equipment in a professional and positive manner
- Assist other team members as needed
MINIMUM QUALIFICATIONS:
- Minimum of three years of related experience and must have a thorough knowledge of the automotive service and shop equipment business and sales approaches
- Strong verbal and written communication skills and the ability to effectively communicate with employees at all levels of the company as well as customers, vendors and visitors
- Ability to function in a stressful environment, under substantial time pressure
- Strong negotiation and organizational skills
- Knowledge of desktop computer programs, including Microsoft Word and Excel
- Valid driver’s license and acceptable driving record
Benefits:
- Medical
- Dental
- Vision
- Basic Life and Long-Term Disability
- Voluntary Life Insurance
- Short Term Disability
- 401k and company match
- Profit Sharing
- PTO
- Safe and Sick Time
- Employee Discount
- EAP (employee assistance program)
Additional Compensation:
- Eligible for a monthly sales incentive
Skills Required
- Minimum of three years of related experience and thorough knowledge of the automotive service and shop equipment business and sales approaches
- Strong verbal and written communication skills
- Ability to function in a stressful environment under substantial time pressure
- Strong negotiation and organizational skills
- Knowledge of desktop computer programs, including Microsoft Word and Excel
- Valid driver's license and acceptable driving record
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The Company
What We Do
Automotive Parts Headquarters, Inc. distributes and markets automotive parts and accessories. It owns and operates a chain of automotive parts stores. The company, formerly known as National Bushing & Parts Company, was founded in 1920 and is based in Saint Cloud, Minnesota.






