BDC Representative – Automotive Sales Support
New & Used Car Sales | Harr Motor Group
Worcester, MA | $19–$31/hr includes weekly bonus | $500 Sign-On Bonus
Harr Toyota is one of the most recognized Toyota dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR, you will be the first voice our customers hear — handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is a high-energy, phone-forward role with strong earning potential and real room to grow.
- Competitive hourly base pay plus performance bonuses
- Paid training including Toyota product knowledge
- Clear path for growth within the BDC and across Harr Auto Group
- Supportive team environment with engaged leadership
- Health benefits and childcare reimbursement up to $100/week
- 2 weeks PTO after 90 days
Department: Harr Toyota – Business Development Center (BDC)
Reports To: BDC Manager
Schedule: Full-time | Rotating schedule including some weekends
Compensation: Hourly base + performance-based incentives
Location: Worcester, MA
- Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
- Convert leads into quality showroom appointments using proven BDC communication techniques
- Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
- Confirm appointments and conduct courtesy reminder calls to increase show rates
- Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
- Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
- Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
- Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
- Participate in team meetings, BDC trainings, and ongoing performance coaching
- Strong verbal and written communication skills — confident and engaging on the phone
- Positive, competitive mindset with a drive to hit and exceed targets
- Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
- Prior BDC, call center, sales, or customer service experience preferred
- Automotive industry experience a plus but not required — we will train the right candidate
- Familiarity with CRM software is a plus (DriveCentric experience a bonus)
- Professional, reliable, and a strong team player
Harr Toyota has been serving the Worcester, MA community for decades as a trusted destination for new and pre-owned Toyota vehicles. As part of Harr Auto Group, we are committed to building a team that reflects our community and delivers an outstanding experience to every customer who walks through our doors.
Skills Required
- Strong verbal and written communication skills
- Positive, competitive mindset with drive to hit and exceed targets
- Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
- Prior BDC, call center, sales, or customer service experience
- Automotive industry experience
- Familiarity with CRM software (DriveCentric experience a bonus)
- Professional, reliable, and a strong team player
- Willingness to work full-time with a rotating schedule including some weekends
- Ability to use phone, text, and email for customer engagement and accurately log interactions in CRM
What We Do
Harr Motor Group is a leading automotive dealership based in Worcester, Massachusetts, with over 80 years of experience. They specialize in the sales and service of new and pre-owned vehicles from brands like Toyota, Chrysler, Jeep, and Dodge. The group provides comprehensive automotive services, including routine maintenance, repairs, and body shop needs, focusing on an exceptional and negotiation-free customer experience.
