Head of APAC

Posted 19 Days Ago
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Long An, Tây Ninh, VNM
In-Office
Senior level
HR Tech • Information Technology • Professional Services • Cybersecurity
The Role
Drive APAC commercial expansion for aviation equipment and ULD product groups by managing key accounts, acquiring customers, negotiating long-term agreements, executing orders, and developing regional sales strategies. The role requires building business cases, tracking performance, handling customer inquiries and complaints, collaborating across international teams, supporting local sales growth, and frequent travel throughout APAC.
Summary Generated by Built In
About the Opportunity

On behalf of our client, we are hiring a BD Manager & Account Manager to drive commercial expansion and strengthen local presence across the APAC region. Our client is a prestigious international engineering and manufacturing company headquartered in the Netherlands, specializing in high-quality aviation equipment and global logistics solutions. 


Joining the team as a Business Development & Account Manager, you will co-create and execute global commercial strategies specifically for high-volume ULD (Unit Load Device) product groups. Reporting directly to the Global Sales Manager (Netherlands) and the General Manager in Vietnam, you will take ownership of maintaining key customer accounts, identifying new market opportunities, and independently managing complex, long-term B2B sales cycles to generate substantial order intake. 

Key Responsibilities
  • Commercial Strategy & Market Expansion: Co-create, lead, and execute the commercial strategy for the APAC region (with potential for extended regions). Proactively gain market insights, identify new business opportunities independently, and build solid business cases to drive regional growth.

  • Account Management & Order Execution: Act as the primary commercial point of contact for designated key and generic accounts. Manage day-to-day relationships, oversee the order execution process, and ensure customer expectations regarding safety, quality, and environmental requirements are fully met before delivery commitments.

  • Sales Lifecycle & Contract Negotiation: Acquire new customers by building strong relationships and creating tailored commercial proposals. Negotiate and establish Long-Term Agreements (LTAs), assessing the best commercial approaches without needing constant consultation.

  • Customer Success & Performance Tracking: Provide first-line support for customer inquiries and track complaint handling. Set SMART annual sales goals aligned with the company's broader targets, providing regular progress updates to the Commercial Lead and General Manager.

  • Leadership & Cross-functional Collaboration: Work closely with the commercial team in the Netherlands and provide input for targeted regional marketing strategies. Support, oversee, and potentially lead a local sales team as the business scales in Vietnam.



Requirements
  • Bachelor’s or Master’s degree in a relevant Commercial, Financial, Technical, or Engineering discipline.

  • Minimum of 5 years of experience in a commercial or business development role, preferably with a technical background.

  • Proven industry experience in aviation, airport operations, freight forwarding, or logistics, with a strong track record of managing large-scale deals and long sales cycles/projects.

  • Advanced practical knowledge of B2B inbound marketing, sales, and general international trade conditions (e.g., Incoterms, common payment terms).

  • Strong analytical, structured problem-solving skills, and a proactive, highly ethical mindset with the ability to work independently across different time zones.

  • Excellent organizational and interpersonal skills, feeling confident and eager to engage with potential clients in high-traffic environments like industry conferences.

  • Travel Requirement: High willingness to travel frequently to visit customers throughout the APAC region (and potentially further) based on commercial strategy needs.

  • Languages: English proficiency at B2 level or higher (excellent verbal and written communication).



Benefits
  • Negotiable salary + bonus + 13th month salary

  • Social insurance, 24/24 health insurance

  • Professional European working environment



Skills Required

  • Bachelor's or Master's degree in a relevant commercial, financial, technical, or engineering discipline
  • At least 5 years of experience in a commercial or business development role
  • Technical background
  • Industry experience in aviation, airport operations, freight forwarding, or logistics
  • Track record managing large-scale deals and long sales cycles or projects
  • Advanced practical knowledge of B2B inbound marketing and sales
  • Knowledge of international trade conditions, including Incoterms and common payment terms
  • Strong analytical and structured problem-solving skills
  • Proactive, ethical, and independent working style across different time zones
  • Excellent organizational and interpersonal skills
  • Willingness to travel frequently throughout the APAC region and potentially farther
  • English proficiency at B2 level or higher
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The Company
57 Employees
Year Founded: 2012

What We Do

Sunbytes is a Dutch technology company with a delivery hub in Vietnam, specializing in digital transformation, cybersecurity, and HR solutions, helping clients worldwide transform, secure, and accelerate their businesses.

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