Bath & Body Works EU - eCommerce Manager

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Luzern, CHE
In-Office
Fashion • Retail
The Role

Description

Delta Brands Switzerland is a division of Delta Galil Industries - a global manufacturer and marketer of Private Label apparel products for men, women and children as well as owner of leading apparel and fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more…

Delta Brands Switzerland is the franchisee chosen to represent Bath & Body Works activity in selected European countries.

Bath & Body Works is a global leader in personal care and home fragrance products. Known for our high-quality body care, candles, and seasonal fragrances, we are expanding into the European market with a focus on delivering localized, multi-language experience.

Role Overview: The eCommerce Manager will oversee the strategy, development, and operations of our multi-country, multi-language website for Europe. This individual will ensure seamless online experiences across multiple markets, lead cross-functional teams, and drive growth in online sales while maintaining brand consistency and customer satisfaction.

Reports to: GM BBW EU / Global VP of Ecommerce

Location: Lucerne Switzerland. Occasional travel

Key Responsibilities:

Website Development & Management:

  • Lead the launch and continuous optimization of the multi-country eCommerce platform.
  • Collaborate with developers, UX/UI designers, and third-party agencies to ensure the platform supports localization (languages, currencies, legal requirements, etc.).
  • Implement best practices for user experience, mobile responsiveness, and accessibility.

Strategy & Growth:

  • Develop and execute an eCommerce strategy aligned with business objectives for each target market.
  • Identify opportunities for growth, including new features, products, and market trends.
  • Monitor key performance indicators (KPIs) such as conversion rates, average order value (AOV), and customer acquisition cost (CAC).

Localization & Market-Specific Strategies:

  • Work with translators and local market experts to ensure accurate and culturally relevant content.
  • Develop country-specific promotions, pricing strategies, and campaigns in collaboration with the marketing team.

Team Leadership & Collaboration:

  • Build and manage a team that includes a site merchandiser, digital marketing specialist, and others as needed.
  • Collaborate with internal and external stakeholders, including marketing, supply chain, IT, and legal teams.
  • Act as the primary liaison between regional offices and the global headquarters.

Performance Analysis & Reporting:

  • Use analytics tools to track performance and make data-driven decisions.
  • Provide regular reports on sales, traffic, and other key metrics.
  • Recommend adjustments to strategies based on insights and feedback.

Operational Excellence:

  • Oversee inventory management, logistics, and customer service processes to ensure efficiency.
  • Ensure compliance with local eCommerce laws, data protection regulations (e.g., GDPR), and taxation requirements.



Requirements

Education & Experience:

  • Bachelor’s degree in business, Marketing, eCommerce, or a related field (Master’s preferred).
  • Minimum 5 years of experience in eCommerce management, preferably in a multi-country or multi-language environment.
  • Proven experience launching and scaling eCommerce platforms.

Technical Skills:

  • Proficiency in eCommerce platforms (e.g., Shopify Plus, Magento, or similar).
  • Strong understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Knowledge of SEO, SEM, and performance marketing strategies.

Soft Skills:

  • Exceptional project management and organizational skills.
  • Strong leadership and team-building capabilities.
  • Excellent communication and interpersonal skills to work across cultures and teams.
  • Ability to thrive in a fast-paced, dynamic environment.

Language & Cultural Awareness:

  • Fluency in English and German is required; proficiency in additional European languages (e.g., French, Spanish, or Dutch) is highly advantageous.
  • Understanding of cultural nuances and regional consumer behavior.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A chance to shape the future of a leading brand’s digital presence in Europe.


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The Company
HQ: New York, New York
2,617 Employees
Year Founded: 1975

What We Do

Established in 1975, Delta Galil Industries (TASE: DELG) is a global manufacturer and marketer of Private Label apparel products for men, women and children as well as owner of leading apparel and fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more… At Delta Galil, our experts leverage the company's vast knowledge base and core manufacturing competencies, to deliver comprehensive solutions that address the dynamic changes in the industry. Following our 'Body Before Fabric' philosophy, we place equal emphasis on comfort, aesthetics and quality. We anticipate new fashion trends and develop cutting edge technologies and fabrics, all in-house and all built on over 45 years tradition of uncompromised excellence in manufacturing, marketing and service. Ever aware of the pulse of the marketplace, Delta Galil is depended on by leading apparel designers and retailers worldwide to help them introduce new products and innovative manufacturing solutions that answer consumer demands and help grow their market share. With an eclectic offering of made-to-order products, Delta Galil’s range includes: intimate apparel for men & women, active wear, homewear, socks, kids & baby wear. We are proud to have contributed to the success of: Walmart, Target and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret and many more. In addition, Delta Galil sells its products under brand names licensed to the company, these include: Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger and others. Specialties Products: Intimate Apparel, Shapers, Bra's, Performance Socks, Active Wear, Home Wear, Sleepwear, Contemporary Denim Headquarters: Caesarea - Israel, NY - USA Turn Over of $2 B for 2022 24,500 associates

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