Base Management Lead

Reposted 3 Days Ago
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Ma‘adi, Cairo
Junior
Information Technology • Machine Learning • Real Estate
The Role
The Base Management Lead is responsible for managing property launch cycles, driving user engagement, analyzing performance metrics, and collaborating across teams to optimize growth strategies.
Summary Generated by Built In
  • Own and manage weekly property launch cycles from planning to execution.
  • Design and run promotions and engagement initiatives to drive user activity, conversions, and loyalty.
  • Develop and execute strategies to increase the number of active investors, shares per investor, and overall GMV sold.
  • A/B test user flows and personalize experiences across segments to enhance conversion and retention.
  • Build business cases for all commercial activities in collaboration with the Finance team.
  • Analyze user behavior and campaign performance to refine strategy and optimize.
  • Collaborate with Product, Brand, Performance Marketing, Customer Support, and Unit Supply teams to align initiatives.
  • Track and grow key metrics: user activity, conversion rates, GMV, shares per investor, and re-investment rates.

Requirements
  • 1–3 years of experience in CRM, CVM, growth marketing, or base management, ideally in fintech, proptech, or digital platforms.
  • Strong analytical skills with the ability to translate data into insights and action.
  • Deep understanding of user segmentation and behavioral triggers that drive conversion and retention.
  • Excellent communication and cross-functional stakeholder management skills.
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The Company
HQ: New Cairo, New Cairo
1,392 Employees

What We Do

An end to end platform providing a seamless experience for prospective buyers, sellers & investors in the real estate space.

We are a tech-based information & services hub with multiple arms that tackle every step of our clients journey from searching for a home, to buying, selling, consulting and/or investing in properties on a fully immersive digitized platform.

Using machine learning and tailored algorithms that foresee & learn customer demands properties are recommended that better suit their needs. The ease of online navigation, the ability to compare different properties and filter according to personal interests allows customers malleability and short search times.

Our Nawy Now service allows customers to move in and pay later with reasonable payment plans. This program tackles the adversity of finding ready to move homes by providing a wide array of competitively priced properties with up to 10 year installment plans.

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