If you are looking to excel and make a difference, take a closer look at us…
Role Overview
We are seeking a strategic and execution-focused Senior Product Manager to spearhead our Bancassurance product portfolio and sales enablement stream. In this role, you will develop and drive the end-to-end product lifecycle, optimize complex partner distribution channels, and design high-impact sales enablement frameworks.
Key Responsibilities
- Strategic Leadership: Drive the overarching product strategy, value proposition, and commercial roadmap for the Banca channel.
- Stream Ownership: Architect, build, and scale the sales enablement stream, ensuring frontline teams have the tools, dashboards, and training to maximize productivity.
- Performance Architecture: Lead deep-dive analytics into product mix, regional conversion rates, and channel performance to proactively address commercial gaps.
- Stakeholder Management: Manage and influence high-level relationships between internal product teams and external banking partners.
- Team Growth: Lay the groundwork for the stream's expansion, with the future responsibility of hiring, mentoring, and leading a dedicated squad of product managers.
Key Deliverables
- Long-term Banca product roadmap and commercial go-to-market strategies.
- Scalable sales enablement models, toolkits, and digital dashboards for bank partners.
- Comprehensive performance reviews and intervention plans for underperforming segments.
- Post-campaign optimization frameworks based on customer behaviour and conversion data.
Qualifications & Skills
- Experience: 10+ years of experience in insurance product management, with a proven track record in Bancassurance or financial services partnerships.
- Enablement Expertise: Demonstrated success in building product-led sales enablement strategies that directly drive frontline activation.
- Analytical Mastery: Expert at translating complex datasets (sales data, customer complaints, economics) into highly profitable product iterations.
Certification/Licensing Requirements:
- Pre Contract Exam (PCE) and Takaful Basic Exam (TBE) certification would be advantageous though not mandatory
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
Skills Required
- 10+ years of experience in insurance product management
- Proven track record in Bancassurance or financial services partnerships
- Experience building product-led sales enablement strategies that drive frontline activation
- Expertise translating sales data, customer complaints, and economic datasets into profitable product iterations
- Pre Contract Exam (PCE) certification
- Takaful Basic Exam (TBE) certification
What We Do
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive financial services covering consumer banking, business banking and trade finance, treasury, branch and transaction banking, wealth management, private banking and Islamic financial services. Its merger with EON Bank Group in 2011 has further embedded its position as a core banking franchise with an expanded distribution network of more than 300 branches across the country. With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and wholly owned subsidiaries in Vietnam and Cambodia. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture. Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services
