We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.
Job Responsibilities
- Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
- Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
- Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
- Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
- Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
- Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
- Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
- Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.
Requirements
- 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
- Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
- Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
- Practical experience with trigger-based communications, user retention, and win-back strategies;
- Proven experience in managing budgets for promotional activities;
- Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
- Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
- Language proficiency: Fluent in English; other languages are a plus.
Benefits
- Flexible schedules and opportunity to work remotely;
- Ambitious and supportive team who love what they do, appreciate each other, and grow together;
- Internal programs for adaptation and training, development of soft skills, and leadership abilities;
- Partial compensation for participating in external training and conferences;
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
- Corporate prices on hotels and travel services;
- MyTime Day Off - an extra non-working day without loss of compensation.
Learn more about our data protection practices in our Privacy Policy: https://emergingtravel.notion.site/recruitment-privacy-notice.
Skills Required
- 3+ years of relevant B2C CRM or CVM marketing experience
- Proven experience owning marketing communication channels
- Strong knowledge of CRM platforms and push notification services, including trigger setup and technical integration
- Strong analytical skills and data-driven decision-making experience
- Experience with hypothesis testing and A/B testing
- Practical experience with trigger-based communications, user retention, and win-back strategies
- Experience managing promotional activity budgets
- Excellent communication and cross-functional collaboration skills
- Ability to manage multiple channels in ambiguous environments
- Fluent English
- Additional language proficiency
Emerging Travel Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Emerging Travel Group and has not been reviewed or approved by Emerging Travel Group.
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Wellbeing & Lifestyle Benefits — Remote-first arrangements and flexible schedules are highlighted across brands, and corporate prices on hotels and other travel services provide an industry-specific perk. Learning supports such as a corporate English school and partial reimbursement for courses and conferences complement the lifestyle-oriented package.
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Leave & Time Off Breadth — An extra paid “MyTime Day Off” once per quarter is described to support work–life balance. Generous PTO, paid sick days, and paid holidays are also referenced on third‑party listings.
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Healthcare Strength — In the U.S., health insurance with HSA options is described as available for some employees.
Emerging Travel Group Insights
What We Do
Emerging Travel is an online travel group based in Delaware, USA. The company operates brands RateHawk, ZenHotels and RoundTrip in 180+ source markets. Our products help customers select and book all types of accommodation from over 1.7 m options in 220 countries. Our goal is to enable customers to plan all aspects of travel for work and for pleasure. Emerging Travel Group has been founded in 2010, and today employs more than 1 200 people across Europe, CIS, Middle East, and South Africa in roles ranging from product and business development to specialized multilingual customer support for all our customers, whether they are trade partners or individuals simply booking their hotels online. Our mission is to enrich everyone’s travel experience around the world through cutting edge technology and excellent customer service.
