B2C Digital Campaign Manager EMEA/LATAM

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

Roche Diagnostics develops and integrates solutions that address today's challenges and anticipate tomorrow's needs. In more than 100 countries, we offer the industry's most comprehensive diagnostics solutions. Within this global framework, the EMEA/LATAM Region stands out as a particularly diverse, complex and geographically broad area and requires clear prioritization, seamless networking, simplified approaches, and accelerated implementation.

As a B2C Digital Campaign Manager in the Digital & Growth Marketing Subchapter for EMEA/LATAM, you will play a key role in accelerating our impact in the healthcare space. Your role is pivotal in co-creating and driving the regional roll-out and continuous optimization of globally developed digital marketing campaigns.

Your general accountability is defined by the Roche corporate directives, guidelines and operating principles, as well as by the company's core values and behaviors. In the particular role you will have the following major responsibilities: 

• Co-create global B2C & B2B2C digital marketing strategies and translate them into actionable plans tailored to EMEA/LATAM, with a focus on Near Patient Care (Point of Care)

• Lead the roll-out and execution of global B2C & B2B2C campaigns across Marketing & Sales Organizations, ensuring strategic alignment and local relevance

• Advise global, regional, and affiliate teams on B2C & B2B2C campaign concept, design and execution while establishing best practices and operational standards

• Monitor and share insights on B2C & B2B2C digital trends, competitor strategies, platform innovations, and emerging technologies in the region

• Foster a culture of data-driven experimentation by partnering with pilot markets to test, learn, and scale advanced marketing tactics

• Embrace feedback and market complexity as opportunities to adapt and enhance digital marketing effectiveness continuously

• Build and maintain strong collaborative relationships with key stakeholders across the organization
   

• Experienced international digital marketing professional with 5+ years in B2C & B2B2C digital marketing campaign management, ideally in MedTech or healthcare

• Proven track record of leading international digital marketing campaigns with a preference for the EMEA/LATAM region, understanding nuances of localization and regional adaptation

• Curious and proactive, with a growth mindset and passion for innovation

• Excellent organizational and project management skills, with the capacity to manage multiple complex campaigns and projects simultaneously across different geographies, ensuring timely delivery

• Master’s or Bachelor's degree in Marketing, Digital Media, Communications, Business

• Language Proficiency: Fluency in English (both written and verbal)

• Proven ability to communicate effectively and consultatively with senior stakeholders, influencing strategic decisions with clarity and seniority

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.