We're looking for a hands-on CRM Executive to build, QA and ship our reactive comms calendar and support key commercial moments across 14 markets and languages. Reporting to our B2C CRM Manager, you will create briefs and turn them into flawlessly executed campaigns in Braze - on time, correctly targeted, correctly localised. You'll work at pace on time-sensitive sends, coordinate creative production, making sure customers get the right message at the right time.
🧐 You will be responsible for:
- Campaign build and delivery: Build broadcast campaigns end to end in Braze - templates, segments, workflows, personalisation logic and scheduling - across email, push, in-app and content cards.
- Reactive execution: Turn around time-sensitive and urgent sends at speed, working to the reactive calendar and priorities set by the CRM Manager.
- Key commercial moments: Deliver campaign plans and activity for key commercial moments (Black Friday, seasonal peaks, key dates) against agreed strategic direction, ensuring campaigns land on time and drive maximum customer engagement and revenue impact.
- QA: Self-QA every campaign against the agreed checklist - targeting, links, copy, creative, personalisation, localisation - and submit for review before scheduling.
- Localisation delivery: Adapt and localise central campaigns across 14 markets, coordinating translations and market-specific variants.
- Creative Excellence & Testing: Coordinate content and creative production with Design and Content, and run a structured A/B testing programme to continuously improve engagement and conversion.
- Reporting and continuous improvement: Report campaign performance per send, against agreed benchmarks - highlighting what worked well and what needs improving, so learnings feed into the next campaign rather than being re-learned.
- Reactive comms optimisation: Continuously optimise reactive communications, apply our customer segmentation, and manage the calendar for maximum impact, balancing send frequency, relevance, and commercial priorities across the customer base.
- Local marketing support: Support local market teams with ad- hoc marketing initiatives and requests, ensuring central campaigns are adapted and localised effectively.
💡 About Treatwell
Hi, we’re Treatwell. Nice to meet you.
We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.
But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.
If this excites you, we might just have the role for you.
Requirements
🔝 About you:
- Hands-on ESP experience (essential). 1+ years building and deploying campaigns in Braze or similar, including segmentation and scheduling.
- Technical comfort. Able to navigate HTML/CSS edits — not coding from scratch, but confident tweaking and adding elements.
- Agile & data-driven: Highly analytical, with a proven track record of using data and A/B testing to inform and optimise campaign performance.
- Execution & delivery mindset: A true “doer” who thrives on turning commercial moments and reactive briefs around quickly and building campaigns end-to-end, without losing sight of quality.
- Structured yet scrappy: Highly structured in managing the execution of a busy, multi-market comms calendar, yet scrappy and agile when a reactive moment needs to move fast.
- “Local and Global”: Prepared to engage with (and semi-regularly meet) local marketing teams across Europe to better understand market nuances and customer needs / wants to improve CRM campaigns.
Benefits
💼 We'll treat you with:
- 28-days holiday, plus bank holidays 🏖️
- Monthly £40 Treatwell vouchers so you can treat yourself too 💅🏻
- Mental health support through one of our partnerships 🧘🏻
- Benefits platform offering cycle to work scheme, high street discounts and other perks 🤑
- Growth funds for you to develop and grow with your team 📈
- A beneficial pension scheme and enhanced parental pay & leave policy 🤑
- A dynamic organisation with Thursday drinks in the office 💃🏻
⚖️ Equal Opportunities
Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.
Skills Required
- At least 1 year of experience building and deploying campaigns in Braze or a similar email service provider, including segmentation and scheduling.
- Comfort editing HTML and CSS, including tweaking and adding elements.
- Strong analytical skills and proven experience using data and A/B testing to optimize campaign performance.
- Ability to build campaigns end to end and deliver time-sensitive communications quickly without sacrificing quality.
- Highly structured approach to managing a busy, multi-market communications calendar.
- Willingness to work with local marketing teams across Europe and understand market-specific customer needs.
What We Do
At Treatwell, we’re on a mission to digitally revolutionise the hair and beauty community. We’re the industry’s smartest salon management software, all connected to Europe’s No.1 booking platform. We work with over 55,000 salon partners across 13 countries, processing up to 1 million bookings every month. We empower hair, beauty and barber pros to do bookings and business well - connecting salon professionals with treatment-loving clients seamlessly. We’re a team of passionate and brilliantly talented people. Together, we're working to bring the hair and beauty industry online; giving everyone the freedom to book the perfect salon experience - at any time or place. But getting there means constantly evolving our team, and you might be the perfect addition. Our company values (Ambition, Speed, Collaboration & Impact) are the foundation and driving force of everything that we do. Staying true to these values empowers us to build a successful business that has a positive impact on our employees, our partners and our industry. Want to know more about Treatwell? Take a look at our careers page
