B2B Tourism Marketing Manager- Lead Generators

Role Summary: This Role is for a DMC(Destination Management Company)- Tourism for Inbound Sales .The Marketing Manager – B2B is responsible for Domestic Market  and will be leading and executing the company’s B2B Marketing strategy, executing the DSR , with daily field sales calls & meetings, building strong relationships with travel agents and corporate clients, and driving revenue growth. This role requires a strategic mindset, leadership skills, and a hands-on approach to expanding market share and achieving Marketing targets in the tourism and hospitality sector.

B2B Lead Generator role at Touracle, based on the specific criteria

1. Market Knowledge & Local Familiarity

• Domestic Market Expertise: The candidate must possess a strong foundational understanding of the domestic tourism sector.
  
• Local Identity: They must be a local resident of the target city (e.g., Delhi) with a deep understanding of its geography, travel hubs, and local market dynamics.
  

2. High-Frequency Field Sales Execution

• Daily Agent Visits: This is a heavy on-the-field role requiring the stamina to meet 8 to 10 local travel agents every single day.
  
• Product Pitching & Lead Generation: During these face-to-face meetings, you must confidently discuss Touracle’s travel products, build relationships, and actively extract business leads.
  

3. Professional Presence & Communication

• Strong Personality: You should be an engaging, professional, and high-energy personality that can build immediate trust with local travel agents.
  
• Bilingual Fluency: Excellent verbal communication skills in both English and Hindi are mandatory to effectively pitch products and handle objections on the field.
  

.Key Responsibilities:            

•         Develop and execute strategies to acquire new B2B clients and expand the company’s business network.

•         Drive Marketing initiatives and campaigns to increase market share and revenue.

•         Identify and capitalise on new business opportunities through market research and networking.

•         Build and maintain strong relationships with key travel agencies, corporate clients, and business partners.

•         Set and achieve monthly, quarterly, and annual Marketing targets as per company goals.

•         Monitor Marketing performance and analyse market trends to optimize business strategies.

•         Implement pricing strategies and Marketing promotions to drive conversions.

•         Ensure daily Marketing reporting and accurate data management.ad, mentor, and motivate a team of B2B Marketing executives and assistant managers.

•         Conduct regular training sessions to enhance product knowledge and Marketing skills.

•         Monitor team performance, provide constructive feedback, and drive productivity.

•         Promote a high-performance Marketing culture with a focus on customer satisfaction and retention.

•         Act as the primary point of contact for key B2B clients, ensuring strong relationships.

•         Handle high-value negotiations and resolve client concerns efficiently.

•         Conduct regular client meetings, presentations, and business reviews.

•         Stay updated on market trends, competitor strategies, and emerging opportunities.

•         Provide insights to senior management to improve Marketing strategies and offerings.

•         Recommend product and service improvements based on customer feedback.

•         Work closely with operations, marketing, and product teams to ensure seamless service delivery.

•         Align Marketing strategies with marketing campaigns for better lead conversion.

•         Ensure compliance with company policies and industry regulations.

Preferred Qualifications & Experience:

•        Bachelor’s/Master’s degree in Business, Marketing, Marketing, or a related field.

•        Experience in B2B Marketing, preferably in the tourism and hospitality sector.

•        Proven track record of achieving and exceeding Marketing targets.

•        Experience with CRM tools, Marketing analytics, and reporting.

Core Competencies

•        Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills