B2B Strategy Partner, Media

Posted 7 Hours Ago
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London, Greater London, England, GBR
Hybrid
Expert/Leader
AdTech • Marketing Tech • Software
The Role
Leads strategic direction for priority B2B client relationships, translating business objectives into integrated growth, marketing, media, and customer experience strategies. Advises senior stakeholders, leads major pitches, develops thought leadership, coordinates multidisciplinary teams, and contributes to agency growth and capability development. The role is based in London with hybrid working.
Summary Generated by Built In

Job Description:


Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world


dentsu B2B is officially recognised by B2B Marketing as the best B2B agency in the UK, US and Globally. We exist to help ambitious organisations accelerate growth through connected experiences, audience intelligence, media, data, technology and creativity. We work with some of the world's most recognised brands across technology, financial services and professional services sectors; helping them navigate increasingly complex buying journeys and deliver measurable commercial outcomes.


As part of our continued growth, we are looking for an exceptional Strategy Partner to join our UK leadership team.


Purpose of the Role


As Strategy Partner, you will be responsible for shaping the strategic direction of our most important client relationships, driving the agency's thought leadership agenda and helping to win the next generation of transformational client partnerships.

You will work closely with the Managing Partner, client leadership teams and specialists across media, strategy, data, technology and experience disciplines to develop market-leading growth strategies that create tangible business impact for our clients.

This role combines strategic consultancy, ground-breaking innovation and agency influence. You will be equally comfortable advising C-suite stakeholders, leading multi-disciplinary pitch teams, presenting on industry trends and inspiring internal teams around new opportunities for growth.


Key responsibilities:


Client Strategic Leadership


  • Lead strategy development across a portfolio of priority client relationships.
  • Partner with senior client stakeholders to define growth agendas, identify opportunities and solve complex strategic challenges.
  • Translate client business objectives into integrated marketing, media and customer experience strategies.
  • Lead strategic workshops, executive stakeholder sessions and annual planning engagements.
  • Ensure all strategic recommendations are grounded in insight, audience understanding and measurable business outcomes.
  • Act as a trusted adviser to senior client decision-makers across technology, financial services and professional services organisations.

New Business & Pitch Leadership


  • Lead the strategic development of major pitches and growth opportunities.
  • Build compelling client propositions that differentiate dentsu B2B in competitive situations.
  • Develop strategic narratives, growth frameworks and proposition architecture that connect client challenges to dentsu's capabilities.
  • Inspire and coordinate cross-functional pitch teams spanning strategy, media, creative, data and technology.
  • Play a key role in converting opportunities into long-term client partnerships.
  • Continuously refine and evolve our pitch approach, tools and methodologies.

Thought Leadership & Market Influence


  • Help position dentsu B2B as a recognised leader in B2B growth, marketing transformation and customer experience.
  • Develop original points of view on emerging trends including AI, audience intelligence, account-based experiences and measurement.
  • Create thought leadership content including reports, articles, presentations and industry commentary.
  • Represent dentsu B2B at industry events, conferences and client forums.
  • Partner with marketing and leadership teams to amplify thought leadership through internal and external channels.

Leadership & Agency Development


  • Serve as a senior member of the dentsu B2B UK leadership team.
  • Contribute to agency growth planning, capability development and strategic direction.
  • Mentor and develop strategic capability across the business.
  • Foster a culture of curiosity & innovation.
  • Champion collaboration across dentsu Media, Customer Experience, Creative and specialist capabilities.
  • Help strengthen strategic excellence across all client work.

Qualifications & Skills


  • Extensive experience in strategic planning, consulting, marketing strategy or a related discipline.
  • Significant B2B marketing experience gained within an agency, consultancy or client-side environment.
  • Demonstrable experience leading strategic engagements for enterprise-level organisations.
  • Strong track record of winning new business and contributing to successful pitches.
  • Experience advising and influencing senior stakeholders, including C-suite executives.
  • Proven ability to develop commercially impactful growth strategies.
  • Deep understanding of B2B buying behaviour and customer journeys.
  • Passion for innovation, emerging technology and the evolving B2B landscape.
  • Experience working across complex, multi-market and multi-stakeholder organisations.

What we offer

 

This is a permanent position based at our UK head office in London, offering a hybrid working arrangement.


At dentsu, we’ve built a benefits package that supports every chapter of your life. From company‑funded Private Medical Insurance, a 24/7 Virtual GP and a generous sick‑pay policy to wellbeing days, volunteering time, flexible bank‑holiday swaps and great everyday perks like retail discounts, gym access and tech schemes - we make it easier to live well, not just work well. 


Our employee‑led resource groups have helped shape policies that genuinely matter: enhanced maternity, paternity and carers leave, extended sick leave, menopause and baby‑loss support, plus 10 fertility treatment days. Combined with life assurance, income protection, financial education tools and flexible savings options, you’ll find a workplace that invests in you - your health, your family, your future. 


Inclusion and Diversity


At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.


We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.


We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.


We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.



#LI-Hybrid 

Location:

London

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Skills Required

  • Extensive experience in strategic planning, consulting, marketing strategy, or a related discipline
  • Significant B2B marketing experience within an agency, consultancy, or client-side environment
  • Experience leading strategic engagements for enterprise-level organizations
  • Track record of winning new business and contributing to successful pitches
  • Experience advising and influencing senior stakeholders, including C-suite executives
  • Ability to develop commercially impactful growth strategies
  • Deep understanding of B2B buying behavior and customer journeys
  • Passion for innovation, emerging technology, and the evolving B2B landscape
  • Experience working across complex, multi-market, and multi-stakeholder organizations
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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