B2B Salesforce Business Analyst

Posted 3 Days Ago
Be an Early Applicant
Richmond Hill, ON, CAN
In-Office
Mid level
Retail
The Role
Lead Salesforce-focused business analysis and solution design to improve sales effectiveness, customer experience, and operational efficiency. Gather requirements, run workshops, document user stories, define integrations and data flows, support configuration and rollout of CRM and AI capabilities, and define reporting to track ROI.
Summary Generated by Built In

Some of what you will do:

Bridge business needs and Salesforce capabilities to drive scalable solutions that improve sales

effectiveness, customer experience, and operational efficiency. Lead requirements definition, solution

design, and delivery of enhancements across CRM, automation, and AI enablement initiatives.

 

Specifically, You Will: 

Business Analysis & Requirements Gathering: 40%

  • Partner with Sales, Marketing, Service, and Operations teams to identify business needs and translate them into clear, actionable requirement

  • Facilitate workshops to define processes, pain points, and opportunity areas

  • Document business requirements, user stories, and acceptance criteria

     

Solution Design & Implementation: 30%

  • Collaborate with Salesforce Admins and developers to design scalable solutions leveraging platform capabilities

  • Ensure alignment between business objectives and system design

  • Support configuration decisions across workflows, automation, and cross-system integrations, including defining data flows and system interactions across Salesforce and connected platforms.

  • Define and document integration requirements across Salesforce and upstream/downstream systems

  • Partner with IT on scalable integration patterns (APIs, middleware)

 

Salesforce Optimization & Transformation 20% 

  • Lead initiatives to improve pipeline visibility, lead management, and seller workflows 

  • Support CRM modernization efforts, including consolidation of Salesforce instances and rationalization of integrations, data models, and cross-system workflows

  • Contribute to rollout of AI capabilities (e.g., lead nurturing, case deflection, next best action) 

 

Reporting & Optimization 10% 

  •  Define reporting requirements and ensure dashboards align to KPIs and business outcomes 

  •  Partner with analytics teams to track ROI and performance impact of CRM initiatives

 

Physical Environment/Working Conditions:

  • Office environment

  • This role involves 15% travel through Canada and the USA.

 

Some of what you need:

  • 4–7+ years of experience in Business Analysis, CRM, or Salesforce-related roles

  • Experience leading cross-functional initiatives and system implementations

  • Experience working with sales and marketing organizations in a B2B environment

  •  Salesforce Business Analyst or Administrator Certification required

  • Strong understanding of Salesforce platform capabilities and CRM best practices

  • Experience with sales processes, pipeline management, and customer lifecycle

  • Excellent analytical, problem-solving, and critical thinking skills

  • Strong facilitation and stakeholder management skills

  • Ability to translate complex business needs into structured solutions

  • Familiarity with Agile methodology and project delivery frameworks

  • Understanding of integration concepts.

  • Ability to map end-to-end business processes across multiple systems

 

Some of what you will get:

  • Associate discount

  • Health and Dental benefits

  • RRSP/DPSP

  • Performance bonuses

  • Learning & Development programs

  • And more…

 

#LI-Hybrid

 

About Us
We value transparency in our hiring processes. Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. This posting is for an existing vacancy.
About the TeamAbout the Team
At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. As The Working and Learning Company, we inspire people to work smarter, learn more and grow every day. We’re looking for curious, approachable, and passionate individuals who love finding solutions. If that’s you, let’s work, learn, and grow together.

We are building an inclusive and diverse team
Staples Canada is continuously working towards creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.

Skills Required

  • 4-7+ years of experience in Business Analysis, CRM, or Salesforce-related roles
  • Experience leading cross-functional initiatives and system implementations
  • Experience working with sales and marketing organizations in a B2B environment
  • Salesforce Business Analyst or Administrator Certification
  • Strong understanding of Salesforce platform capabilities and CRM best practices
  • Experience with sales processes, pipeline management, and customer lifecycle
  • Excellent analytical, problem-solving, and critical thinking skills
  • Strong facilitation and stakeholder management skills
  • Ability to translate complex business needs into structured solutions
  • Familiarity with Agile methodology and project delivery frameworks
  • Understanding of integration concepts and ability to define integration requirements
  • Ability to map end-to-end business processes across multiple systems

Staples Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.

  • Wellbeing & Lifestyle Benefits Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
  • Leave & Time Off Breadth Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
  • Inclusive Benefits Coverage Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.

Staples Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Framingham, MA
Year Founded: 1986

What We Do

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Similar Jobs

TransUnion Logo TransUnion

Development Engineer

Big Data • Fintech • Information Technology • Business Intelligence • Financial Services • Cybersecurity • Big Data Analytics
Hybrid
Burlington, ON, CAN
13000 Employees
89K-123K Annually

Magna International Logo Magna International

Program Manager

Automotive • Hardware • Robotics • Software • Transportation • Manufacturing
Hybrid
Guelph, ON, CAN
171000 Employees
90K-125K Annually

Magna International Logo Magna International

Paint Technician

Automotive • Hardware • Robotics • Software • Transportation • Manufacturing
Hybrid
Guelph, ON, CAN
171000 Employees
31-34 Hourly

Magna International Logo Magna International

Program Manager

Automotive • Hardware • Robotics • Software • Transportation • Manufacturing
Hybrid
Guelph, ON, CAN
171000 Employees
90K-125K Annually

Similar Companies Hiring

Grocery TV Thumbnail
Software • Retail • Marketing Tech • Hardware • Digital Media • AdTech
Austin, TX
56 Employees
Scotch Thumbnail
Artificial Intelligence • eCommerce • Fintech • Payments • Retail • Software • Analytics
US
35 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account