The Role
Supports go-to-market planning, product launches, messaging, positioning, content development, and sales enablement for B2B healthcare solutions. Partners with product, sales, marketing, clinical, and leadership teams to translate complex offerings into customer-focused value propositions, presentations, case studies, thought leadership, playbooks, and competitive materials. Coordinates launch readiness and maintains accurate customer-facing and sales enablement assets.
Summary Generated by Built In
Requisition Number: 2387440
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Contribute to go-to-market planning and product launch activities for assigned solutions, campaigns, or portfolio initiatives
- Help partner with marketing leaders, product management, and sales teams to help align on commercialization plans, launch priorities, and execution timelines
- Contribute to the development of target audience definitions, buyer personas, market opportunity inputs, and competitive positioning
- Help develop and refine product messaging, value propositions, and customer-facing narratives
- Support cross-functional launch readiness by helping coordinate inputs, track deliverables, and ensure materials are completed on time
- Product Messaging and Positioning
- Assist in developing differentiated product messaging, value propositions, and positioning frameworks that communicate customer benefits and business impact
- Translate complex healthcare, technology, clinical, operational, and financial capabilities into clear, customer-centric language
- Help ensure messaging is consistent across sales presentations, marketing campaigns, web content, events, and customer communications
- Gather stakeholder feedback and incorporate edits into messaging frameworks, sales materials, and campaign assets
- Content Strategy and Content Development
- Create, edit, update and oversee development of:
- Sales presentations and executive briefings
- Product datasheets and solution overviews
- Customer success stories and case studies
- White papers and thought leadership content
- Articles, blogs, newsletters, and web content
- Demo videos, infographics, webinars, and social content
- Collaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market education
- Create, edit, update and oversee development of:
- Sales Enablement
- Partner with marketing colleagues and product to help develop tools and resources that improve sales effectiveness
- Support creation of sales playbooks, battle cards, FAQs, competitive comparisons, objection-handling materials, and pursuit-specific content
- Help prepare customer presentations, executive briefings, and strategic pursuit materials
- Maintain and update enablement materials to ensure sales teams have access to accurate, relevant, and easy-to-use content
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- 5+ years of Product Marketing / Go-to-Market experience supporting product launches, commercialization, and growth initiatives
- Solid content development experience creating sales presentations, case studies, white papers, blogs, and thought leadership content
- Sales enablement experience developing playbooks, battle cards, competitive positioning, and customer-facing sales materials
- Expertise in product messaging, positioning, and storytelling with the ability to translate complex concepts into customer-centric value propositions
- Proven excellent cross-functional collaboration skills with experience partnering across product, sales, marketing, and leadership teams
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Skills Required
- 5+ years of product marketing or go-to-market experience supporting product launches, commercialization, and growth initiatives
- Experience creating sales presentations, case studies, white papers, blogs, and thought leadership content
- Experience developing sales playbooks, battle cards, competitive positioning, and customer-facing sales materials
- Expertise in product messaging, positioning, and storytelling, including translating complex concepts into customer-centric value propositions
- Excellent cross-functional collaboration skills across product, sales, marketing, and leadership teams
Optum Compensation & Benefits Highlights
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Parental & Family Support — Paid parental leave (six weeks), paid caregiver leave (up to two weeks), Bright Horizons back-up care, and adoption assistance up to $10,000 are prominently included. Feedback suggests these family supports meaningfully aid work-life balance and are often highlighted as strengths.
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Retirement Support — A 401(k) with company match is available to all employees, including part-time staff, alongside other financial protections like disability and life insurance. Feedback suggests broad access and matching make retirement support a core pillar of the package.
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Equity Value & Accessibility — An Employee Stock Purchase Plan offers discounted company stock, with some roles also eligible for sign-on or performance bonuses. Feedback suggests the ESPP is a standout financial perk that helps employees build ownership over time.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
