B2B Performance Marketer

At NLC, we foster a culture of collaboration and shared purpose, guided by our core values Together, Open, Decisive, and Optimistic (TODO). We believe in valuing every team member's contributions equally and prioritise working together toward common goals, emphasising open communication and a proactive attitude towards hierarchy. Our company thrives on a flat organisational structure where your ideas and contributions matter more than your title. We actively seek individuals who share our commitment to working together to achieve our mission, creating an environment where everyone's voice is heard and respected

Who are we?

NLC Health Ventures is dedicated to advancing health, making it accessible for everyone. By using entrepreneurship at scale, our unique NLC approach allows us to find inventions, and create and support ventures that have the potential to reach the patient. We identify promising innovations at early TRL stages, pair them with entrepreneurial CEOs and empower them to drive their start-ups from incorporation to exit, emphasising the critical role of attracting investment along the way. With a proven track record of building 100+ ventures in just seven years, we are primed for accelerated growth and impact.

As we grow, the supply of talent must keep pace and critical to our success is a B2B Performance Marketer

Your Role

As our B2B Marketer, you’ll spearhead digital lead generation and conversion, optimising our online presence to drive business growth within the Healthtech industry

Your Activities and responsibilities include:

• You will be integrally responsible for digital lead generation and conversion
• You will be part of NLC’s commercial team consisting of marketing and account development professionals
• Build out our digital engagement strategy and campaigns
• Work with our customer focused teams in NLC including Venture Finance, Account Development, and our Venture Clusters, to set and drive the right KPI’s across our sales funnels
• Work with cross-functional teams to create the right content to improve sales funnel conversion
• Ensure effective spend of marketing creation and activation budgets
• You will drive agency selection and engagement 
• Manage and drive our digital engagement and IT infrastructure required for performance marketing

Your Activities and responsibilities include:

• You will be the driving force behind NLC’s digital engagement strategy, owning the development and execution of campaigns across all online channels 
• You will be the lead generation expert, creating and optimising campaigns to attract and convert high-quality prospects for our Venture Finance, Account Development, Venture Cluster and Talent Acquisition teams. This includes
• Crafting compelling content in collaboration with cross functional teams
• Leveraging marketing automation tools and CRM systems to nurture leads and drive conversion
• You will be responsible for tracking and analysing campaign performance, using data to continuously improve results and report key insights to stakeholders
• You will ensure effective spending of the digital engagement budget effectively, maximising return on investment
• You will optimise NLC’s marketing technology stack, ensuring we have the right tools and systems in place to achieve our goals
• You will drive relationships with external marketing agencies and partners, ensuring effective collaboration and adherence to project timelines and budget

Your Profile 

• Bachelor’s degree in Marketing, Business Administration or a related field
• 3+ years of proven success in B2B or B2C performance marketing, with a focus on digital channels.
• A highly motivated and results-orientated individual with a strong work ethic and a passion for driving growthTeam player with the capacity to collaborate across teams
• Experience working in or with the Healthtech industry preferred
• Is energised by inspiring more junior team members, setting the right priorities and educating them whilst effectively collaborating with senior management and cross functional teams 
• Proven ability to manage projects effectively and collaborate seamlessly with external partners.
• Strong understanding of digital marketing best practices and a data driven approach to campaign optimisation
• Fluent in English

We offer

• A full time key position in our rapidly growing company,  with plenty of flexibility.
• A chance to step into the new and fast-growing market of international healthtech venture building, in a position from which you can boost NLC’s ventures and influence their course.
• An inspiring learning-by-doing environment; where you’ll have a lot of autonomy to pick your best personal development route, with the level of support you require to be successful.
• The opportunity to become part of the NLC network; a large, valuable and diverse network ranging from 1000+ medical doctors and brilliant inventors to Corporate Partners like Philips & Roche.
• Remuneration at par with the startup industry, including equity (own our joint success).

Does your potential match our ambition?

At NLC, we believe diversity drives innovation. We are committed to being an equal opportunity employer. 

NLC is a certified B Corporation and part of its community of leaders, driving a global movement of people using business as a force for good.