B2B Marketing Specialist

About Equip 

Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes and treatment approach at www.equip.health

Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture. Recognized by Time as one of the most influential companies of 2023, along with awards from Linkedin and Lattice, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families.

About the role 

Equip’s B2B Marketing Specialist will own implementation of provider national, regional, and speciality-specific marketing campaigns and activities. With primary KPIs of brand awareness and lead generation across key audiences, this role will collaborate with marketing and cross-functional stakeholders to select and prioritize provider segmentations, as well as design and run campaigns for specific regions and specialities. In addition, this role will lead the project management of Equip Academy, Equip’s virtual learning series on eating disorders, and help to manage successful lead generation processes.

A successful candidate will be organized, proactive, and detail-oriented. They will be eager to contribute ideas and experiment with different marketing tactics in order to drive business impact. This role will monitor campaign performance, report on trends, and drive informed recommendations. This role is an individual contributor role, and will report to the Senior B2B Marketing Manager.

Responsibilities

• Core contributor to provider national, regional, and speciality-specific marketing implementation, including audience segmentation, campaign design, tactical execution, and reporting.
• Work closely with cross-functional teams and leaders from across Equip, including Commercial, Research, and Clinical teams.
• Core contributor to Equip Academy execution. Includes project management and reporting on trends across events.
• Own marketing qualified lead processing in Salesforce and report on performance for each lead qualifying event.
• Help to ensure data accuracy through regular Salesforce audits. 
• Support project management of B2B assets; manage timelines/deadlines with stakeholders and supporting functions; proactively provide status updates to manager.

Qualifications

• 2+ years of marketing experience.
• Experience with B2B or clinical audiences is encouraged but not required.
• Ability and eagerness to learn new marketing techniques and technologies.
• Creativity and open-mindedness to generate new ideas and ability to lead the experimentation of select tactics.
• Ability to analyze and synthesize data into clear insights.
• Excellent time management skills to maximize productivity and performance.
• High attention to detail. Must understand that small things can impact a project.
• A strong sense of ownership in your work and the company’s health.
• Confidence collaborating across a variety of functional stakeholders.
• Experience with Salesforce, Asana, and data management tools is preferred.

At Equip, diversity, equity, inclusion and belonging are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. 

As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability, and/or any other legally protected classification protected by federal, state, or local law.