B2B Marketing Specialist (Temporary Position) - Aqua Data Studio and Webyog
Aqua Data Studio (ADS) and Webyog are looking for a B2B Marketing Specialist for 6-month contract to drive demand gen. We are looking for a go-getter who is looking to leverage their experience to deliver results across a variety of marketing channels. The ideal candidate is a self-starter and is comfortable operating as an individual contributor handling all aspects of Marketing with support from Marketing Ops, WebDev and Creative shared services. This position is 40 hours/week and has the potential to be become permanent.
What you will do:
- Content Creation:
Collaborate with Solutions Architects and Product Managers to produce marketing materials to support email, social media, website messaging and webinar initiatives.
- Email Campaign Management:
Develop and optimize targeted email campaigns, segmenting lists for tailored messaging and analyzing performance metrics to enhance engagement and conversions.
- Webinar Coordination:
Plan and host webinars with Solutions Architects and Product Managers, promote attendance, and follow-up with participants for feedback and lead nurturing.
- Social Media Oversight:
Manage social media presence by creating engaging content, scheduling posts, and interacting with the audience to boost brand awareness and maintain a positive image.
- Performance Reporting:
Compile weekly reports on campaign metrics, presenting results and strategic insights to company leadership to inform and optimize future marketing efforts.
- Cross-Functional Collaboration:
Work with product, sales, and support teams to align marketing efforts with business goals, gathering insights to enhance customer engagement.
What you will bring to the job:
We recognize nobody can be an expert in everything. You will be successful in this role if you have experience in the each of the above responsibilities and have the ambition to learn by doing. The primary responsibilities are writing compelling emails, enhancing our website (think images and messaging) and having a knack for coming up with catchy webinar titles.
- 2-5 years marketing experience
- Excellent writing skills
- Learner’s mindset
- Ability to create and manage paid advertising on Google and LinkedIn
- Experience with email contact segmentation
- Working knowledge of Go-to-Webinar
- Understanding of basic SFDC campaign management
- Understanding of standard marketing data and UTMs
- Ability to prioritize
- Strong organizational skills
- Quick decision-making abilities
- Strong work ethic
- A keen eye for detail
An Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
In compliance with applicable privacy laws, including the EU General Data Protection Regulation (GDPR), you have the right to request access to, correction of, or deletion of your personal information at any time by contacting [email protected]. Idera, Inc. does not sell candidate data and will ensure that all personal information is processed securely and in accordance with relevant data protection regulations.
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What We Do
Idera, Inc. has always focused on the end-user, and helping software users make real-time technical decisions in business. Over the past 20 years, Idera, Inc. has delivered more tools and innovations to more people, and established itself as a trusted advisor by expanding the Idera, Inc. portfolio of brands. Idera, Inc. brands deliver the B2B software tools that technical users trust most. From database administration to application development to test management, our solutions help you do more for less so you can achieve your strategic goals.
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