The Role
The B2B Marketing Manager will execute multi-channel marketing campaigns, manage HubSpot resources, align with sales, and analyze marketing performance to drive engagement and revenue in the education and healthcare/life sciences sectors.
Summary Generated by Built In
Job Title: B2B Lead Generation Specialist
Location: National Harbor, MD (Hybrid)
Type: Full Time
Compensation: $90,000 to $120,000 DOE, Annually
Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Cloudforce is looking for a results-driven, detail-loving B2B Lead Generation Specialist who’s excited to roll up their sleeves and make things happen. This hands-on role blends strategy and execution as you build, launch, and optimize marketing programs that drive pipeline, boost brand awareness, and engage audiences across the education and healthcare/life sciences industries.
You’ll turn ideas into campaigns and data into insights, using tools like HubSpot to power marketing automation and CRM, and ideally Gong to uncover market signals and inform smarter content. If you enjoy testing, iterating, and seeing the direct impact of your work, this role is for you.
Responsibilities:
- Hands-On Campaign Execution: Plan, build, and execute multi-channel B2B marketing campaigns (email, digital, events, webinars, content marketing) targeting decision-makers in education and healthcare/life sciences. Ensure consistent brand messaging and positioning across all channels and marketing materials.
- Marketing Automation & CRM: Manage and optimize marketing automation workflows, lead scoring, and segmentation in HubSpot. Ensure accurate tracking of leads and campaign ROI.
- Sales & Marketing Alignment: Work closely with sales and revenue operations to ensure marketing efforts support pipeline goals and sales enablement needs.
- Analytics & Reporting: Build and maintain dashboards and reports to analyze campaign effectiveness, pipeline contribution, and marketing ROI; provide actionable insights to leadership.
- Market & Customer Insights: Leverage tools like Gong, customer interviews, and market research to inform messaging, content, and campaign strategies.
- Continuous Improvement: Test, measure, and optimize marketing tactics to improve engagement, conversion, and pipeline velocity.
Qualifications:
- 3–5 years of hands-on B2B marketing experience, preferably in SaaS or enterprise software.
- Proven, hands-on experience with HubSpot (marketing automation/CRM); experience with Gong is a plus.
- Demonstrated ability to execute multi-channel marketing campaigns from strategy through analysis.
- Strong writing, editing, and content development skills.
- Experience supporting sales teams and aligning marketing with revenue goals.
- Analytical mindset with experience building and interpreting marketing reports and dashboards.
- Experience in the education or healthcare/life sciences sectors is highly desirable.
You Love To:
- Learn and explore modern technologies.
- Perform as a self-starter and manage your own time.
- Join monthly company outings and quarterly local service projects.
- Eat lunch as a team every Friday and have your hand at conquering our reigning ping-pong champions.
This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.
About Us:
Cloudforce is a spirited team defined by the shared values of excellence, growth, teamwork, passion, giving back, and glee. As technophiles, we thrive on the latest developments in our chosen field of expertise: cloud computing. As humans, we are driven by the opportunities to make life better through the thoughtful application of technology. At Cloudforce, these two pursuits combine to form an effective, human-centered approach for making cloud solutions accessible for businesses, app developers, and entrepreneurs, alike.
We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We’ve built a culture around openness, inclusiveness, giving back to the community, team-building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we’re serious about making each team member feel like they’re part of our team.
Cloudforce offers everything you’d expect in the perfect technology job…
- Outstanding opportunities to learn, grow, and expand your network.
- Excellent compensation, benefits, and generous incentives.
- Complimentary snacks to keep you focused.
- Super cutting-edge technology.
- State-of-the-art workspace.
- Community involvement.
- Great team synergy.
But we also offer a few irresistible extras:
- Friday lunch and shenanigans... on us!
- Incentive program for investing in your growth.
- 401K savings plan and education reimbursement.
- 24/7 access to a modern gym with Tonal and Peloton.
- Free monthly garage parking with direct private access to the office.
- Brand-new, sun-filled National Harbor offices with scenic views of the Potomac, surrounded by shops, restaurants, and more.
P.S.... Wondering about our other essential benefits? Here’s a brief snapshot:
- Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents.
- Paid parental leave, including adoption and foster care placement.
- PTO starting at 15 days during your first two years of employment, 20 days in years 2 through 4, and 25 days thereafter (+ incentives opportunities to earn more PTO!).
- 9 company-observed holidays + 2 more floating holidays to cover additional observed holidays or for use as extra PTO.
- And more! Check out our careers page for more details: www.gocloudforce.com/careers/.
Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.
Top Skills
Gong
Hubspot
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The Company
What We Do
The leading force in the Microsoft cloud, Cloudforce creates, migrates, and maintains custom cloud solutions for businesses and government. In every engagement, Cloudforce serves as a trusted partner to help clients define and refine their technology needs. Cloudforce then crafts and deploys accessible, scalable, and secure solutions to help clients manage and grow their business in efficient and innovative new ways. Cloudforce staff live and breathe the Microsoft cloud, and provide every customer with the best technology strategy for their organization’s goals and challenges. Cloudforce prizes every business relationship as a new opportunity to connect, collaborate, and help enrich lives—across businesses, across communities, and beyond
