B2B Marketing Manager

1GLOBAL is a technology-driven global mobile communications provider dedicated to empowering enterprises worldwide to unlock the full growth potential of mobile connectivity. With a best-in-class telecom technology platform, a comprehensive suite of globally viable regulatory licenses, and privileged access to the telecom wholesale market, 1GLOBAL is uniquely positioned to deliver seamless compliance and connectivity solutions. Serving the world’s leading banks, corporations, and digital-first businesses—including neo-banks, travel companies, and payment service providers—1GLOBAL connects over 43 million devices globally.

With 2024 full-year revenue exceeding US$100 million and in line to exceed US$200 million in FY25, 1GLOBAL is a profitable business generating significant cash flows to fund its ongoing investments in infrastructure, transformation, and growth. 2024 saw major client wins and marked 1GLOBAL’s evolution from a multi-market telecommunication provider to a global technology-driven mobile connectivity powerhouse.

Established in 2022 by experienced tech founders and entrepreneurs Hakan Koç and Pyrros Koussios, 1GLOBAL is a European technology leader driving digital transformation in the global telecommunications market. It operates as a fully regulated Mobile Virtual Network Operator (“MVNO”) in ten countries and as a regulated telecommunications operator in an additional 31 countries. Headquartered in the Netherlands, with world-class R&D hubs in Lisbon, Berlin, and São Paulo, 1GLOBAL employs over 450 experts across 15 countries.

Position Overview
We are looking for a results-oriented and experienced B2B Marketing Manager to join our team in Berlin. The main goals are to lead and optimise B2B performance campaigns, drive sustainable growth and increase lead income, and improve conversion rates through funnel optimisation and CRO strategies. If you have a strong background in performance marketing, LinkedIn & AdWords Marketing, B2B social media, and analytics, we want to hear from you! If you have a strong background in performance marketing including LinkedIn & AdWords Marketing, B2B social media, and analytics, we want to hear from you!

Key Responsibilities

• Develop, manage, and optimise B2B performance marketing campaigns across LinkedIn, Google Ads (Google AdWords), and other relevant channels.
• Drive growth by increasing lead generation and optimising marketing funnels.
• Analyse campaign performance to identify areas for improvement and apply data-driven decisions for continuous optimisation.
• Collaborate with internal teams to align marketing efforts with business goals.
• Manage Google Tag Manager implementation and tracking for performance monitoring.
• Explore and manage affiliate B2B marketing partnerships.
• Lead and optimize B2B performance campaigns.
• Drive sustainable growth and increase lead income.
• Improve conversion rates through funnel optimization and CRO strategies.

Qualifications

Must-Have:

• Advanced level English proficiency.
• 4+ years of experience in LinkedIn & Google AdWords Marketing.
• 3+ years of experience in B2B Marketing & Affiliate B2B.
• Proven track record in managing social media platforms for B2B marketing.
• Proficiency in Google Tag Manager for tracking and analytics.
• Excellent skills in Excel and analytics tools for performance reporting and insights.

Nice-to-Have:

• Background in the telecommunications sector or a similar industry.
• Knowledge of SQL for enhanced data analysis.

Why 1GLOBAL?

• Growth Opportunities: Advance your career in one of the fastest growing telecommunications companies, expanding over 100% year-on-year under the leadership of successful tech entrepreneurs.
• Major Transaction Exposure: Be in the driver’s seat for transactions that will have an impact on the future telco industry.
• Work with a Talented Team: From the Board and the Founders to the Senior Management Team, you will collaborate daily with the most capable and renowned external advisors, and constantly being exposed to talented and driven individuals.
• Dynamic Work Environment: Thrive in a collaborative, fast-paced workplace where innovation is encouraged, and every contribution counts.
• Professional Development: Work alongside industry experts to enhance your skills and knowledge in a cutting-edge field.
• International Experience: Gain opportunities to work in different 1GLOBAL offices around the world as you grow within the company.
• Open Communication Culture: Join a team where your ideas are heard, and open dialogue is encouraged, fostering a supportive and transparent work environment.
• Get Things Done Attitude: Be part of a results-driven team that values efficiency, creativity, and the drive to make a tangible impact in the industry.

1GLOBAL is an equal opportunity employer, we value your character as much as your talent. Diversity drives our innovation and we offer a collaborative, dynamic, and international work environment. We are excited for you to join our mission to revolutionise connectivity globally.