B2B Marketing Manager

Posted Yesterday
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Hiring Remotely in New York, NY, USA
In-Office or Remote
Senior level
Digital Media • News + Entertainment • Social Media • Sports
The Role
Execute B2B marketing programs to drive revenue: plan event presence, manage PR partners, run LinkedIn and other channels, produce commercial materials and sizzles, lead awards submissions, and oversee merchandise and branded collateral while ensuring consistent messaging and timely delivery.
Summary Generated by Built In

Pubity Group is a social-first media and entertainment company, home to a portfolio of brands including Pubity, Memezar, Film Seal, TEO, Fluffy and OFC, alongside a growing slate of original shows. We reach a Gen Z audience at scale, and we work with some of the biggest brands in the world to do it.

We're looking for a B2B Marketing Manager to join our Studio team.

Our commercial story and values are solid, but they're not reaching the market consistently. You'll get our message out through press, industry events, awards and commercial materials so our sales team can close deals.

This is execution work, the strategy's done, you're bringing it to life. You'll have around five years of B2B marketing experience, ideally from an agency, social publisher or media business and you understand how this industry speaks to itself. You're comfortable running multiple workstreams at pace without dropping quality.

Key responsibilities:

  • Decide which industry events we should be present at and in what capacity (Cannes Lions and beyond), then lead delivery to drive revenue.

  • Manage a PR partner to secure press coverage, bylines and speaking opportunities for our senior leadership team, setting targets and owning delivery.

  • Own our B2B presence on LinkedIn and other relevant channels, ensuring output aligns with our brand and serves a clear commercial purpose.

  • Ensure all marketing touchpoints reflect consistent messaging.

  • Project manage commercial marketing materials, including company sizzles and go-to-market content, from brief through to delivery.

  • Lead our awards programme end-to-end, from identifying entries worth making through to submission and deadline management.

  • Handle requests for merchandise and branded materials, overseeing production and quality control.

Skills and Experience:

  • 5+ years of B2B marketing experience, ideally from an agency, social publisher or media business.

  • A track record of managing PR activity, either directly or through agency and freelancer partnerships.

  • Experience coordinating awards submissions or similar deadline-driven processes involving multiple stakeholders.

  • You can project manage the production of marketing materials like sizzles, decks and one-pagers from brief to delivery.

  • You're confident running a B2B LinkedIn presence with clear commercial intent, not just maintaining a content calendar.

  • You're organised and can run multiple workstreams simultaneously without losing quality or momentum.

  • You understand how the media, social publishing or agency industry talks to itself: what counts as newsworthy, which awards matter, which events are worth the travel.

Nice to have:

  • Existing relationships with trade press or industry award bodies in the social/media space.

  • Experience marketing a multi-brand portfolio.

  • Exposure to both UK and US commercial markets.

What success looks like:

You deliver consistently. You're efficient with briefs and won't let deadlines slip. You care about detail on a merch order the same way you care about a press release headline because both carry the Pubity Group name.

Pubity Group is committed to fostering equal opportunities within our organisation. We are dedicated to building a diverse workforce at every level, and we warmly invite all community members to pursue openings with us.

Skills Required

  • 5+ years of B2B marketing experience
  • Experience from an agency, social publisher or media business
  • Track record managing PR activity directly or via agencies/freelancers
  • Experience coordinating awards submissions or similar deadline-driven stakeholder processes
  • Project management of marketing materials (sizzles, decks, one-pagers) from brief to delivery
  • Proven ability to run a B2B LinkedIn presence with clear commercial intent
  • Event strategy and delivery experience (deciding event presence and driving revenue)
  • Ability to manage merchandise and branded materials production and quality control
  • Highly organized; able to run multiple workstreams without dropping quality
  • Understanding of media/social publishing industry norms (newsworthiness, awards, events)
  • Existing relationships with trade press or industry award bodies in social/media
  • Experience marketing a multi-brand portfolio
  • Exposure to both UK and US commercial markets
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The Company
Year Founded: 2019

What We Do

Pubity Group is the world's largest Gen Z social publisher, operating a community of over 20 brands across diverse subcultures. Reaching over 160 million followers with billions of monthly views, the company delivers news, sports, and entertainment content to Gen Zs and millennials globally. Their mission is to entertain, empower, and inspire while making a positive impact on people's lives every day.

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