WD-40 Company

Founded in San Diego, California U.S.A. in 1953, WD-40 Company is a publicly traded, global sales and marketing company. The blue and yellow can with the little red top and yellow “shield” carries with it positive brand equity - the brand is memorable, easily recognizable and known for its superiority in quality and reliability to end users across 62 unique channels of trade in more than 176 countries. Our maintenance products currently make up ~90% of net sales and homecare and cleaning products ~10%.

WD-40 Company's corporate headquarters and Corporate Brand Support Center are located in San Diego. Our ~500 highly engaged tribe members in our 15 offices throughout the world are caretakers of our brands and innovators of our future.

Our “Why”
We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.

Our “How”
We create positive lasting memories by cultivating a tribal culture of learning and teaching which produces a highly engaged workforce who live our company’s values every day.

Our “What”
Our mission is to deliver unique, high value and easy-to-use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.