B2B Marketing Executive

Sheffield City Centre (office-based and hybrid)

Salary: £25,878 - £29,000

Are you a natural storyteller who loves turning a cold prospect into a warm lead? Do you get a kick out of campaigns that actually convert? Do you thrive in a fast-paced, results-driven environment where no two days look the same? This is your chance to take ownership of the development and delivery of our multichannel client acquisition strategy.
You'll craft and deliver full-mix outreach campaigns that engage prospects across our core HMO offering and our expansion into the PBSA and BTR markets. From the first touchpoint to the final conversion, you'll own campaigns that target prospective letting agents and PBSA providers at every stage of the sales funnel - spanning email, social, content marketing, account-based marketing, and industry events.
You'll also be at the forefront of how we work smarter. Alongside our B2B Marketing Lead, you'll embrace AI to shape the future of how we market, sharpen our workflows, drive efficiencies, and create content that genuinely engages. Working alongside a fellow B2B Marketing Executive and as part of a wider marketing function, you'll collaborate closely with key stakeholders to deliver against a series of core KPI’s.
Key responsibilities:

• Work closely with the B2B Marketing Lead to achieve annual new client acquisition KPI’s. 
• Oversee the delivery of an annual new client acquisition plan, delivering full-mix, outcome-driven campaigns. 
• Support the creation and delivery of the business's first go-to-market strategy for the PBSA and BTR sector, helping to shape our approach as we launch into new markets.
• Write sharp, compelling copy that cuts through the noise, lands the message, and converts prospects into qualified leads. 
• Segment prospect data to deliver the right message to the right audience - driving relevance, engagement, and campaign ROI.
• Develop and refine account-based marketing programmes that engage high-value prospects and accelerate their journey through the sales funnel. 
• Plan and support our presence at industry events to generate and convert new business opportunities. 
• Work closely with the business development team to identify key prospects and craft messaging in line with city-specific and account-specific nuances. 
• Collaborate with the B2B Marketing Lead to design and deliver high-impact nurture journeys in our existing email automation platform.
• Support the wider B2B Marketing team in the delivery of our annual active-client engagement strategy. 

Skills and experience:

• Proven experience in a B2B marketing role, ideally with a focus on acquisition and demand generation.
• Hands-on experience planning and delivering full-mix campaigns spanning email, social, content marketing, account-based marketing, and events.
• Exceptional copywriting skills, with a talent for crafting compelling, conversion-focused content across multiple channels and formats.
• Strong working knowledge of email automation platforms and building effective nurture sequences.
• A solid grasp of the B2B sales funnel and how marketing drives prospects from awareness through to conversion.
• A self-starter who thrives in a fast-paced environment and can manage multiple campaigns simultaneously without dropping quality.
• A natural collaborator, comfortable working closely with sales/business development, fellow marketers and wider B2C and digital teams.
• Strong organisational skills with a sharp eye for detail and a results-driven mindset.

• Experience within the property, PropTech, lettings, PBSA or BTR sectors.
• Experience using Salesforce (CRM).
• Experience using Force24 (email automation).

About us: 

At UniHomes, we’re on a mission to transform the entire student rental experience across the UK. As the market-leading student accommodation advertising platform and utility management service provider, we make finding and securing all-inclusive student accommodation simple, seamless, and stress-free.
We’re not just another platform. UniHomes is developing innovative technology to deliver one go-to destination that supports the entire student rental journey. With an unwavering focus on our students, partner letting agents, operators and suppliers, we continually evolve and enhance our products and services to exceed expectations, while tackling market complexity with ease and transparency.
Since launching in 2015, we’ve experienced rapid growth. Today, we operate in 60+ cities, partner with 1,000+ agents and operators, and are backed by Macquarie Capital and LDC. Our success has been recognised with accolades from EY Entrepreneur of the Year, Deloitte UK Technology Fast 50, The Negotiator Awards, and Great Place to Work® certification.
Our 140+ strong team is based in the heart of Sheffield City Centre, where we’re driving innovation, expanding into new markets, and fostering a culture built on collaboration, creativity, and growth.
If you’re ready to make a meaningful impact and help redefine how students find their perfect home, now is the time to join UniHomes. Be part of a team that’s opening new doors to better experiences, brighter ideas, and stress-free living.
We are a team driven and united by our core values:

• Lead the Way
• In it Together 
• Customers Matter
• Keep it Simple 
• Rise Above Challenges 
• Make it Happen

What do you get when you work here?

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee awards, refer a friend scheme, staff discounts, mental health and financial support, and company social events.