B2B Marketing & Digital Trainee - M/F/X

Posted 5 Days Ago
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Madrid, Comunidad de Madrid, ESP
Hybrid
Internship
Hospitality
The Role
The role involves supporting digital marketing efforts including content creation, project coordination, market research, and performance monitoring within the B2B Marketing team.
Summary Generated by Built In
Company Description

Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 5,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality. 

Accor Tech & Digital, jobs in the tech field where intelligence is above all human! 

Job Description

Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality.

Our teams, known as Heartists®, bring together the best of hospitality with the best of tech and digital. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.

Here, we are at the heart of an incredible playground for technological transition and the design of digital products and services for our customers and hotel teams.

Here, your scope will know no boundaries;

So join us and dare to make an impact on the world!

Here is where your greatest challenge awaits you: 

From Accor we are looking for a Marketing Intern for a period of 6 months for the B2B Marketing department at the Accor support office in Madrid, Spain.

This person should be very focused on digital marketing & content, working on various projects and campaigns using the different marketing channels.

Your mission:

  • Support the creation and optimization of digital content across various online channels, including websites, social media, email campaigns, and digital advertisements.
  • Work on marketing projects, from building presentation to ensure assets consistency and delivery.
  • Support and actively participate on the day-to-day exchanges and relation with external marketing and communications agencies to ensure smooth operations and follow-up.
  • Collaborate with the marketing team to develop and execute digital marketing strategies that align with the overall marketing objectives and brand positioning.
  • Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for optimization.
  • Monitor and report on key performance indicators (KPIs) related to digital marketing campaigns, website traffic, and engagement metrics.
  • Assist in the coordination of digital marketing campaigns and promotions, including scheduling, asset management, and performance tracking.
  • Provide general administrative support to the B2B marketing team as needed, including organizing files, scheduling meetings, and preparing presentations.

Qualifications

And you? 

A Marketing and digital profile, with a holistic understanding of brand guidelines, identity, marketing animation, digital marketing, and a background in:
-    Master student / Business School / major in marketing or digital marketing
-    At least already one experience in marketing or digital preferably on the B2B segment 
-    Knowledge and experience on Social Media, digital channels, websites
-    Excellent skills on digital tools
-    Good knowledge of AEM
-    Good knowledge of the B2B e-commerce ecosystem and trends or/and hospitality
-    Fluent in French and English, other languages appreciated (German, Spanish, Italian, etc)
-    Based in Madrid

Additional Information

Accor dares to impact: 

- the world  

  • Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
  • We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

  • We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
  • Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 

 

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.
We encourage all applications, regardless of gender, so go ahead and apply!

Recruitment is all about people!  

Is this mission appealing to you? Apply, and we will offer you: 

  1. A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you. 
  2. An interview with the team manager responsible for the role you are interested in.  
  3. For some roles, you might also be required to complete an assessment (use case and motivation questionnaire. 
  4. A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group. 
  5. A personalized feedback. 

#accortechdigital

Skills Required

  • Master student / Business School / major in marketing or digital marketing
  • At least one experience in marketing or digital preferably on the B2B segment
  • Knowledge and experience on Social Media, digital channels, websites
  • Excellent skills on digital tools
  • Good knowledge of AEM
  • Good knowledge of the B2B e-commerce ecosystem and trends or/and hospitality
  • Fluent in French and English
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The Company
HQ: Paris
77,633 Employees

What We Do

We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.

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