B2B Marketing Data Analyst

Posted 3 Days Ago
West Valley City, UT, USA
In-Office
Mid level
Fintech
The Role
Analyzes B2B marketing performance across campaigns and channels, builds dashboards and forecasting models, measures ROI and funnel metrics, evaluates lead and pipeline quality, supports experimentation, and presents actionable insights to guide marketing investments and partner growth.
Summary Generated by Built In

Company Overview:

At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.

If you're looking to make an impact and grow with a team that values you, come join us!

Job Description

Snap Finance is looking for a data-driven B2B Marketing Analyst to help optimize marketing performance and accelerate partner growth. In this role, you'll transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact. You'll collaborate closely with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting, monitor KPIs, and support strategic decision-making across the B2B marketing organization.

How you’ll make an impact:

  • Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
  • Develop and maintain dashboards, reports, and scorecards that provide visibility into marketing funnel performance and key business metrics.
  • Measure campaign ROI, lead quality, conversion rates, customer acquisition costs, and marketing-attributed revenue.
  • Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management processes.
  • Identify trends, opportunities, and areas for optimization using marketing and CRM data.
  • Perform ad hoc analyses to support strategic initiatives and executive decision-making.
  • Build forecasting models and performance analyses to guide marketing investments.
  • Collaborate with Marketing Operations to ensure data accuracy, attribution, and reporting consistency.
  • Support A/B testing initiatives by measuring outcomes and providing recommendations for continuous improvement.
  • Present insights and recommendations to stakeholders through clear, compelling data visualizations and presentations.

What you’ll need to succeed:

  • Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
  • 3+ years of experience in marketing analytics, business analytics, revenue operations, or a related analytical role.
  • Experience analyzing B2B marketing performance and demand generation metrics.
  • Strong proficiency in Excel and SQL.
  • Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
  • Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.
  • Strong analyical thinking with the ability to interpret complex datasets and communicate findings effectively.
  • Excellent problem-solving, organizational, and communication skills.
  • Ability to manage multiple priorities in a fast-paced, collaborative environment.

What would make you stand out:

  • Experience supporting fintech, financial services, SaaS, or technology organizations.
  • Knowledge of multi-touch attribution models and marketing funnel analytics.
  • Experience with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms.
  • Familiarity with statistical analysis, experimentation, and predictive modeling.
  • Experience working with large datasets in cloud data platforms such as Snowflake or BigQuery.
  • Working knowledge of Python or R for data analysis and automation.
  • Passion for using data to drive business growth and marketing innovation.

Why Join Us:

  • Generous paid time off

  • Competitive medical, dental & vision coverage

  • 401K with company match for US

  • Company-paid life insurance

  • Company-paid short-term and long-term disability

  • Access to mental health and wellness resources

  • Company-paid volunteer time to do good in your community

  • Legal coverage and other supplemental options

  • A value-based culture where growth opportunities are endless

More:

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com.

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice 

Skills Required

  • Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field
  • 3+ years of experience in marketing analytics, business analytics, revenue operations, or a related analytical role
  • Experience analyzing B2B marketing performance and demand generation metrics
  • Strong proficiency in Excel and SQL
  • Experience with BI and data visualization tools such as Tableau, Power BI, or Looker
  • Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools
  • Strong analytical thinking and ability to interpret complex datasets and communicate findings effectively
  • Excellent problem-solving, organizational, and communication skills
  • Ability to manage multiple priorities in a fast-paced, collaborative environment
  • Experience supporting fintech, financial services, SaaS, or technology organizations
  • Knowledge of multi-touch attribution models and marketing funnel analytics
  • Experience with Google Analytics GA4, Adobe Analytics, or similar digital analytics platforms
  • Familiarity with statistical analysis, experimentation, and predictive modeling
  • Experience working with large datasets in Snowflake, BigQuery, or similar cloud data platforms
  • Working knowledge of Python or R for data analysis and automation

Snap Finance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snap Finance and has not been reviewed or approved by Snap Finance.

  • Healthcare Strength Health coverage and protection programs include medical, dental, vision, and company‑paid life, AD&D, and short‑ and long‑term disability, with mental‑health support highlighted in some locations. Benefits materials also emphasize additional wellness resources and private insurance options in certain geographies.
  • Leave & Time Off Breadth Time off is described as generous and flexible, with options like flexible PTO, paid holidays, and location‑specific extras such as an added birthday day and holiday purchase schemes. Enhanced paid parental, adoption, and shared parental leave for eligible employees further expands time‑off support.
  • Retirement Support Retirement programs include a 401(k) with company match and a pension scheme with employer contributions in the UK. These offerings signal structured long‑term savings support across regions.

Snap Finance Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Salt Lake City, UT
664 Employees
Year Founded: 2012

What We Do

Snap Finance is a rapidly growing digital-finance company that specializes in providing consumer financing and rent-to-own purchase options. This company is technology driven; the IT platform is the backbone for running our operations and is critical to driving cost efficiency. With over 10 years of experience in the financial industry, Snap provides merchandise financing to brick and mortar as well as e-commerce merchants. The Snap lease-purchase agreement is an innovative financial product which gives the 40% of consumers with poor credit an alternative to payday loans and other high-risk financial products to acquire needed or desired merchandise. Snap Finance secured the largest bank revolving credit facility ever for a private consumer lease-to-own company. The credit facility from BMO Harris Bank will enable Snap Finance to service more than $1 billion in lease-to-own finance agreements.

Similar Jobs

Cox Enterprises Logo Cox Enterprises

Thought Leadership Marketing Specialist II-B2B Retail

Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Hybrid
Draper, UT, USA
30000 Employees
56K-83K Annually

Cox Enterprises Logo Cox Enterprises

Manager, Enterprise Sales EnablementMarketing

Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Hybrid
Draper, UT, USA
30000 Employees
102K-169K Annually

Cox Enterprises Logo Cox Enterprises

Product Management Intern - Summer 2027 (Draper, UT)

Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Hybrid
Draper, UT, USA
30000 Employees
24-36 Hourly

Cox Enterprises Logo Cox Enterprises

Supervisor, Technical Customer Care

Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Hybrid
Draper, UT, USA
30000 Employees
74K-111K Annually

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Artificial Intelligence • Fintech • Software
New York, New York
9 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account