B2B Marketing Automation Manager

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand. 

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

Are you a seasoned expert in B2B Marketing Automation and have experience managing multi-country multi-touch campaigns? If you equally enjoy setting up and leveraging multiple platforms to solve data problems as you are figuring out new creative ways to engage users across the funnel - this might be an opportunity for you!

Role Background

Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics, to 23 countries across Europe and Asia today. And we’re just getting started. 

Regardless of how fast we are growing, we strive for the best-in-the-world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 20+ markets. And now we are searching for a Marketing Automation Manager to join our B2B Marketing team where your primary goal will be to take our CRM and email marketing strategies to a whole new level.

As a Marketing Automation Manager, you will focus on enabling and building automations globally for Wolt Merchants, Wolt for Work and Wolt Drive prospects, users and accounts. The main goal is to help local markets acquire, onboard, retain and engage different partners across Wolt' B2B offerings.

You will partner with various global teams including product, analytics and egineering to develop our email marketing capabilities, making sure we have the right infrastructure and data setup to support marketing and business goals. You will also own conceptualizing, creating, running and improving best-in-class innovative automated campaigns.

Being part of the HQ Marketing team, you will be responsible for creating a bridge with your local marketing teams to ensure that localisation is integrated into the campaigns.
We are looking for a motivated, innovative, analytical person with a passion for data AND marketing, and the soft skills to move mountains, to shape the way we use Marketing Automation for B2B at Wolt in the years to come.

What you’ll be doing

• Own all automated campaigns across merchants, Wolt for Work and Wolt Drive - globally, ensuring they are implemented efficiently and with best practices built in. 

• Map, structure and lead data migration projects together with internal and external teams to make sure we have the best setup to support marketing automation at scale, globally.

• Continuously optimise and improve communications across email, push and in-app notifications.

• Work closely with product, legal and operations team internationally, across multiple business units to ensure we have the necessary data points and are aware of changes that will affect marketing automation campaigns.

• Set KPIs across all automations and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.

• Coordinate all campaign-related activities with the responsible local stakeholders, e.g. planning, segmentation, localization, setup and campaign evaluation.

• Ideate, develop and build automated, multi-touch programs across the lifecycle from prospect to customer, to reduce manual effort. 

• Create A/B testing cycles to maximise campaign performance.

Qualifications

• You have at least 4 years of experience working in marketing automation or marketing operations, preferably in a B2B Tech, SaaS, eCommerce or similar industries.

• An expert in email best practices for email creatives, templates, metrics and associated KPIs, segmentation, dynamic content, and testing methodologies.

• Strong technical understanding of data platforms, marketing software and CRM tools.

• Comfortable tackling data challenges with technical teams.

• Experienced at delivering automated lifecycle campaigns at scale across multiple countries.

• Has an understanding of acquisition funnels and how to build communications around different stages.

• Proven experience working across multiple business units with a variety of stakeholders.

• Strong analytical skills and confidence in working with data and engineering teams.

• Proven experience in delivering creative campaigns in a fast-paced environment.

• Experience in creating communication plans for different marketing channels.

• Eager to learn and thrives in a dynamic, constantly changing environment.

• B2B Marketing automation/operation experience - a must.

• Previous experience with Iterable/Braze/CleverTap/HubSpot is preferred.

• Previous experience in food delivery, on-demand delivery or e-commerce is a strong plus.

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.You will fit into a truly diverse team across 27 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.If you have any further questions about the position, you can turn to:

Paul Smith, Talent Acquisition Partner - [email protected]

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!