B2B Marketing Automation Lead

Company Description

Wolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand. 

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

Job Description

Are you a seasoned expert in B2B Marketing Automation and have experience managing multi-country multi-touch campaigns? If you equally enjoy setting up platforms and tech stack and to solve data problems as you are figuring out new creative ways to engage users across the funnel - this might be an opportunity for you!

Role Background

Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics, to 26+ countries across Europe and Asia today. And we’re just getting started. 

Regardless of how fast we are growing, we strive for the best-in-the-world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 26+ markets. And now we are searching for a Marketing Automation Lead to join our B2B Marketing team where your primary goal will be to take our CRM and email marketing strategies to a whole new level.

As the B2B Marketing Automation Lead, you will own the global B2B Marketing Automation strategy for Wolt Merchants, Wolt for Work, and Wolt Drive prospects, users, and accounts. This role covers both the technical and data aspects, as well as identifying key engagement touchpoints. Your primary goal is to build a world-class system that supports B2B customer acquisition, onboarding, retention, engagement, and growth.

In this role, you will collaborate with various global teams, including Marketing, Account Management, Sales, Product, Analytics, and Engineering, to develop automated marketing capabilities across multiple channels (email, SMS, in-app, and more). You will also own the conceptualization, creation, execution, and optimization of innovative, best-in-class automated campaigns.

We are looking for a motivated, innovative, and analytical leader with a passion for both data and marketing, who can shape the future of Marketing Automation for B2B at Wolt.

Key Responsibilities

• Lead and manage all automated campaigns globally across Wolt Merchants, Wolt for Work, and Wolt Drive, ensuring they are executed efficiently with best practices.

• Mentor, grow, and lead the global B2B Marketing Automation team, while staying hands-on with key projects.

• Map, structure, and oversee data migration projects in collaboration with internal and external teams to ensure marketing automation is scalable and globally aligned.

• Work closely with Product, Legal, and Operations teams internationally to ensure the necessary data points are captured and any changes that affect marketing automation campaigns are addressed.

• Continuously optimize and improve communications across email, push notifications, and in-app messaging.

• Establish KPIs for all automation processes and develop monthly performance reports that align with company-wide objectives.

• Coordinate campaign-related activities with local stakeholders, including planning, segmentation, localization, setup, and evaluation.

• Develop and implement automated, multi-touch programs across the customer lifecycle to reduce manual effort and improve scalability.

• Create A/B testing cycles to maximize campaign performance and engagement.

• Own the identification, onboarding, and setup of new marketing automation platforms and tools.

Qualifications

• 7+ years of experience in marketing automation or marketing operations leadership roles within B2B Tech, SaaS, eCommerce, or similar industries.

• Proven experience building and leading a high-performing team.

• Proven expertise in designing acquisition and engagement funnels, and creating effective communications for different stages of the customer lifecycle.

• Strong technical knowledge of data platforms, marketing software, and CRM tools.

• Experience delivering automated lifecycle campaigns at scale across multiple countries.

• Proven ability to work across various business units and stakeholders.

• Strong analytical skills, with confidence in working with data and engineering teams.

• Experience delivering creative and impactful campaigns in a fast-paced environment.

• Familiarity with creating communication plans across diverse marketing channels.

• Eagerness to learn and adaptability to thrive in a dynamic, constantly evolving environment.

• Expertise in email best practices, including creatives, templates, metrics, KPIs, segmentation, dynamic content, and testing methodologies. Experience with SMS, WhatsApp, in-app notifications, and other channels is a major plus.

• Experience with Iterable, Braze, HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud is a must.

• Experience in implementing a Marketing Automation platform from scratch is a major plus.

• Previous experience in food delivery, on-demand delivery, logistics or markeplace is a strong plus.

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.You will fit into a truly diverse team across 27 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.If you have any further questions about the position, you can turn to:

Paul Smith, Talent Acquisition Partner - [email protected]

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!