The Role
This role requires developing B2B marketing strategies, managing campaigns, analyzing market trends, and supporting product launches to enhance growth in the travel tech sector.
Summary Generated by Built In
Job Objective
This role combines strategic thinking and hands-on execution to drive
growth in our B2B business and effectively position our products to meet customer
needs. The ideal candidate will have a strong background in marketing,
exceptional communication skills, and a passion for innovation in the travel
tech industry.
Job Description
B2B
Marketing:
- Strategy Development: Create and implement B2B
marketing strategies to drive leads, acquire customers, and boost retention.
- Market Analysis: Research industry
trends, customer needs, and competitors to guide marketing efforts.
- Campaign Management: Plan and optimize
multi-channel campaigns, including email, social media, events, and
partnerships.
- Content Creation: Design impactful marketing materials
like brochures, case studies, and presentations for business clients.
- Client Engagement: Collaborate with sales to provide
marketing support and resources for client acquisition and retention.
- Performance Tracking: Analyze campaign performance and
recommend improvements.
Product
Marketing:
- Go-to-Market
: Plan and execute product launches aligned with company goals
and customer needs.
- Product Positioning: Craft clear messaging that highlights
product value and competitive edge.
- Collaboration: Align marketing strategies with product roadmaps through
teamwork with development teams.
- Customer
Insights: Analyze
feedback to improve products and explore new opportunities.
- Sales Support: Provide tools and training to help the
sales team showcase product value.
- Marketing
Materials: Develop and maintain user guides, FAQs, and product videos.
Requirements
- Bachelor’s degree in Marketing, Business
Administration, or a related field.
- 4+ years of experience in B2B marketing and/or
product marketing, preferably in the tech or travel industry.
- Proven track record of developing and
executing successful B2B marketing campaigns.
- Strong understanding of digital marketing
channels and tools.
- Excellent communication, presentation, and
project management skills.
- Analytical mindset with the ability to
interpret data and translate insights into actionable strategies.
- Proficiency in marketing automation platforms
and CRM tools (e.g., HubSpot, Salesforce).
- Creative
thinker with a passion for innovation and problem-solving.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 4+ years of experience in B2B marketing and/or product marketing
- Proven track record of developing and executing successful B2B marketing campaigns
- Strong understanding of digital marketing channels and tools
- Excellent communication, presentation, and project management skills
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- Proficiency in marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce)
- Creative thinker with a passion for innovation and problem-solving
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The Company
What We Do
Wakanow is Africa's leading travel tech company, offering a comprehensive online platform for booking flights, hotels, vacation packages, visa assistance, and airport transfers.
