B2B Marketing and Campaign Specialist

Posted 9 Days Ago
Marlborough, MA
In-Office
57K-72K Annually
Junior
Retail
The Role
The B2B Marketing & Campaign Specialist executes multi-channel marketing initiatives, develops content, manages campaigns, and tracks performance metrics to support B2B growth marketing efforts.
Summary Generated by Built In

A World-Class Team

BJ’s Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.

We’re a team built on purpose and opportunity. Join us and be part of something meaningful.

Why You’ll Love Working at BJ’s

At BJ’s Wholesale Club, our team members are at the heart of everything we do. That’s why we offer a comprehensive benefits package designed to support your health, well-being and future – both on and off the job. When you grow, we grow.

Here’s just some of what you can look forward to:

  • Weekly Pay: Get paid every week so that you can manage your money on your terms.
  • Free BJ’s Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
  • Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
  • Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
  • 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
  • Employee Stock Purchase Plan:  Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ’s common stock at a 15% discount.*

*Eligibility requirements vary by position.

As a B2B Marketing & Campaign Specialist, you will support the execution of multi-channel marketing initiatives, content creation, and campaign performance tracking. This role is perfect for a highly organized self-starter looking to gain hands-on experience in B2B growth marketing through digital campaigns, content marketing, and email strategies.

  • Responsible for creating a content calendar, developing and publishing LinkedIn content to support B2B member acquisition and engagement goals.
  • Grow and monitor LI engagement and grow follower base. 
  • Coordinate with internal stakeholders and external partners to gather assets and ensure timely execution.
  • Research, coordinate and organize trade shows. 
  • Create email content for monthly product and quarterly member promotions.
  • Creation of marketing collaterals including landing pages (SF), emails (SFE), one-pagers, and case studies using Canva or Adobe suite.
  • Create MQL for sales to action through digital, social and campaign engagement.
  • Monitor and communicate campaign performance metrics (CTR, open rates, conversions) Salesforce Experience weekly/monthly.
  • Conduct competitive research to support campaign strategy development.
  • Help implement and promote B2B membership programs and incentives.
  • Stay updated on B2B marketing trends and present new tactics for testing.
  • Support pilots for member segmentation, tools, and campaign types.

Qualifications

  • Bachelor’s degree in marketing, Communications, or related field.
  • Excellent written and verbal communication skills.
  • Familiarity with email platforms (Pardot), content scheduling tools (Monday), and campaign management basics.
  • Detail-oriented with strong organizational and time management abilities.

This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.

In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ’s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $56,500.00 - $72,000.00

Top Skills

Adobe Suite
Canva
Monday
Pardot
Salesforce
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The Company
HQ: Westborough, MA
10,308 Employees

What We Do

Headquartered in Westborough, Massachusetts, BJ's Wholesale Club is a leading operator of membership warehouse clubs in the Eastern United States. The company currently operates over 215 clubs and more than 145 BJ's Gas® locations in 17 states.

Explore career opportunities at BJ's and join our team today: www.bjs.com/careers

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