B2B Marketing Analyst (Fintech) - Visa Direct Asia Pacific

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Analyst, Visa Direct B2B Marketing in Asia-Pacific will report to the Sr. Manager  of Visa Direct Field Marketing for AP and is responsible for helping regional and country marketing teams to create, localize, execute and measure integrated marketing programs for Visa Direct. 

This highly motivated and analytical individual will reside in Singapore and focus on the delivering programs engaging our fintech audiences. The ideal candidate will be responsible for driving demand and lead generation, market intelligence analysis, and overseeing campaign and event management as well as reporting. This role requires extensive engagement with customers and partners in the fintech industry. 

Key Responsibilities: 

Demand and Lead Generation: 

• Design, support, and execute lead generation campaign strategies. 

• Organize and manage events, webinars, and industry events. 

• Monitor and optimize lead generation campaigns to ensure effective ROI  

Market Intelligence Analysis: 

• Identify trends, opportunities, and competitive landscape for content development. 

• Analyse campaign and event data for actionable business insights. 

• Prepare and present reports, incorporating findings from industry events and campaigns. 

Content Development: 

• Create compelling and relevant content to engage target fintech segments across marketing channels. 

• Ensure consistency in brand messaging and tone across all content. 

• Collaborate with subject matter experts to produce high-quality content pieces and talking points for speaking opportunities. 

Cross-Functional Stakeholder Management: 

• Build and maintain relationships with cross-functional teams (sales, product, customer growth). 

• Coordinate with stakeholders for alignment and execution of marketing initiatives. 

• Facilitate communication and collaboration among departments. 

 This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in B2B marketing, preferably within the financial services industry.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and presentation skills.
• Proven experience in executing successful marketing campaigns and events.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in marketing automation tools and CRM software.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.