B2B Marketing Lead

Posted 20 Days Ago
Be an Early Applicant
Brooklyn, NY, USA
In-Office
140K-160K Annually
Senior level
Artificial Intelligence • Information Technology • Software
The Role
Build and lead Pangram Labs’ B2B growth strategy by defining ideal customers and qualified leads, generating demand through paid, SEO, content, events, and outbound channels, nurturing prospects, aligning with sales, and optimizing budgets based on pipeline, cost per lead, CAC, and ROAS.
Summary Generated by Built In

About Pangram Labs

Pangram Labs' mission is to protect authenticity by building the world's best AI detection systems. We publish research on state-of-the-art AI detection techniques and algorithms, and build products to bring our technology into people's daily lives.
This is an opportunity to build the paid function at a category-defining company supported by our initial success, freedom, and budget.

Who are you?


We are looking for high agency, mission-driven, and passionate builders to join our Growth team. Reporting to the Head of Growth, you'll test, learn, and find the channels that connect us with our audience.

You’ll build off of our organic growth, you'll define our B2B growth strategy with support from product, performance, brand, and content. We're looking for a leader who's excited to build alongside a talented product and growth team. Pangram has experienced incredible B2B demand already and you’re here to take it to the next level.

All roles are in-person, hybrid in Brooklyn, New York.

Responsibilities

  • Define the buyer and the lead. Who the ICP is, what a qualified lead looks like, how it's scored and handed to sales.

  • Generate demand. Paid, SEO, content, events, outbound support. Get the right companies to raise a hand.

  • Convert and nurture. Landing pages, email sequences, retargeting, moving a contact from first touch to sales conversation.

  • Align with sales. Shared definitions, handoff SLAs, feedback on lead quality, collateral sales actually used.

  • Measure and reallocate. Pipeline and cost per lead by channel, then move budget toward what closes.

Requirements

  • 5 to 8 years running paid acquisition across multiple channels

  • Experience building channels from zero

  • A demonstrated understanding of high-quality creative and copy that convert

  • Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics

What we offer

  • Competitive salary and equity

  • Health, dental, and vision insurance

  • Free lunch at the office

Skills Required

  • 5 to 8 years of experience running paid acquisition across multiple channels
  • Experience building acquisition channels from zero
  • Demonstrated understanding of high-quality creative and copy that convert
  • Hands-on experience with conversion measurement, CAC, ROAS, and reporting metrics
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
10 Employees
Year Founded: 2024

What We Do

Pangram is building the next generation of AI-powered tools for creative professionals. We are a seed-stage startup backed by top investors, and we're looking for talented individuals to join our mission.

Similar Jobs

Snap Inc. Logo Snap Inc.

Lead, SMC Marketing (B2B Content)

Artificial Intelligence • Cloud • Machine Learning • Mobile • Software • Virtual Reality • App development
Hybrid
6 Locations
5000 Employees
121K-214K Annually

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Sales Associate III

eCommerce • Fashion • Retail • Sales • Wearables • Design
Hybrid
East Geneva, Waterloo, NY, USA
16000 Employees
15-20 Hourly

Circle Logo Circle

Program Manager

Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
In-Office or Remote
17 Locations
1050 Employees
140K-170K Annually

Circle Logo Circle

Investor Relations Manager

Blockchain • Fintech • Payments • Financial Services • Cryptocurrency • Web3
In-Office or Remote
24 Locations
1050 Employees
158K-191K Annually

Similar Companies Hiring

Revel Thumbnail
Aerospace • Hardware • Robotics • Software
Marina Del Rey, California
70 Employees
Blee Thumbnail
Artificial Intelligence • Marketing Tech • Software
New York, New York
30 Employees
Vega Thumbnail
Artificial Intelligence • Automotive • Insurance • Transportation
US
65 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account